Creating the right information structure on your law firm’s website benefits both you and your potential clients: The right structure helps search engines understand your website’s content and provide that information to potential clients when they make relevant searches. Making it easy to consume and digest that information increases the likelihood of potential clients engaging with your law firm.
There are smart and simple ways to provide structure on your law firm’s website: One of these methods is known as pillar pages and topic clusters. In this episode of the Law Firm Marketing Decoded Podcast, we’ll explain what you need to know about using pillar pages and topic clusters for your law firm’s website.
