Potential clients are information hungry. So how do you engage them while they’re doing research online? High-quality website content is the most effective way to grab attention. But then what? How do you keep on them your site and showcase your authority so they convert?
The more information your firm provides, the more information prospective clients have to make decisions. And one of the best ways to showcase additional information is through the use of links. There are several types of links, and each has a specific role in helping engage and convert leads.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss links, linking, and your law firm’s website. You’ll learn how various types of links on your website (or pointing to your website) engage more clients and drive more leads to your firm.