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Generative AI Can’t Do This for Legal Marketing

Published: 06.03.2024

Host: Drew Mancini

OpenAI’s ChatGPT remains the front-runner in AI tech and has been hailed as a game-changer across industries as the ultimate tool many lawyers can’t live or work without. From assisting in legal tasks to generating law blogs in seconds, ChatGPT has made its mark on the workplace.

However, generative AI is not perfect. In fact, one critical thing it can’t do for us is something critical to law firm marketing: Creating connections with potential clients. Legal services – whether you advise startup businesses, represent criminal defendants, or negotiate divorce settlements – are all about serving individuals, businesses, and other entities.

To serve most effectively and obtain favorable outcomes, lawyers need to connect with their clients by putting themselves in their clients’ shoes. In doing so, you can come to understand what they are experiencing and, subsequently, provide what they need. When this connection is conveyed in your website content, it has the power to convert leads.

To connect in this way, however, requires an emotional element. Generative AI lacks empathy – it is not yet capable of expressing or inciting emotion.

In this episode of the Law Firm Marketing Decoded podcast, we explore why empathic and emotional-based law firm website content is important and provide tips on how to create and benefit from it.

 

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