Acquiring new leads consistently, affordably, and reliably is one of the biggest challenges facing lawyers today. Most potential clients turn to search engines such as Google to find legal services and conduct legal research, yet it can be difficult to know exactly how to get in front of your ideal client online. Enter: The promise of Google’s paid advertising services.
For many, it can be advantageous to pursue paid advertising tactics to get a leg up on the local competition and makes for effective pairing with their law firm website. However, for solo attorneys and small law firms, it’s crucial to their marketing strategy to ensure that every advertising dollar is used efficiently or else it should be reconsidered.
In this episode of the Law Firm Marketing Decoded podcast, we will be discussing the risks and consequences of paid advertising, an analysis of Google Ads versus Local Services Ads (LSAs), and an argument for ad-free, content-based SEO legal marketing.
