In Episode #16, we discuss the use of ghostwriters to write law firm website and blog content.
Regular publication of new, detailed, and relevant content is a necessary component of successful content marketing for law firms. If you’re an attorney who hasn’t started writing law firm website content yet and/or you are in a position where you don’t have time to do so, it may be time to hire a ghostwriter.
Ghostwriters can be an effective part of your marketing strategy. But when attorneys are careless about choosing a ghostwriter, they may run into ethical dilemmas and marketing problems.
Choosing a good ghostwriter comes down to a few key things. You’ll need to be able to delegate tasks wisely. You’ll also need a level of editorial power that keep you comfortable with the content that gets published and the ability to control what gets published to your site. And, crucially, you’ll need to choose a ghostwriter who understands and abides by the necessary ethics — both from a legal perspective and from the perspective of online best practices.
Tune into this episode to learn when it may be the right time to choose a ghostwriter for your law firm’s content, as well as what to look for in a ghostwriter before you hire them.