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How Google’s Two November Search Updates Could Affect Your Site

Google’s mission is to organize the world’s information and to make that information universally accessible. Its algorithm updates are designed to provide a better user experience to those who rely on Google search: that includes the two updates that were made in November.

Google’s algorithm updates aren’t designed to reward or punish websites arbitrarily. They’re focused on answering search users’ queries comprehensively and without frustration.

When attorneys understand what Google is trying to accomplish, it becomes much easier for them to succeed online. In this episode of the Law Firm Marketing Decoded podcast, we explain these two new algorithm updates and how to succeed with Google regardless of the next update the search engine makes.

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