To get the most out of content marketing, it can be helpful to develop a solid plan that addresses how and when you’ll write and publish content. Content planning helps you discover and produce the website content that’s most likely to be found by (and resonate with) your potential clients.
While the kind of content that engages potential clients will be different for each firm, there are common threads that exist in most content plans.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to create a content plan that helps you attract more (and better) clients to your law firm.