A by-product of creating high-quality content on your law firm’s website is that it can attract attention from a variety of sources. When someone finds your content valuable, they will likely want to share it with others. One way that others on the web may share your content is in the form of a backlink. A backlink can encourage others to visit a page on your law firm’s website.
Receiving a backlink from another site can positively affect your law firm’s visibility, but only if you earn the backlink naturally. In this brief episode of the Law Firm Marketing Decoded Podcast, we discuss what you need to know about backlinks and how they can benefit your law firm.