Imagine two case results with disparate verdict amounts:
- A $55 million medical malpractice verdict against Johns Hopkins
- A $47,000 verdict in an auto accident case
Which one is worth posting on the law firm’s website?
Most attorneys intuitively say that the large verdict is a better result to display — and in many respects, they would be right. But if a case result isn’t well-written, it’s likely to lose its impact.
In this episode of the Law Firm Marketing Decoded Podcast, we examine the results from the perspective of different people, and why both of these verdicts can be impactful if they’re handled the right way.