“I need SEO.”
“I need to rank on the first page of Google.”
“I need my site to be search-engine friendly.”
We hear things like this from lawyers all the time.
And they’re correct.
They do need SEO. They do need web pages that rank well in search results. They do need the ability to easily produce content that’s search-engine friendly.
But most lawyers think about SEO the wrong way.
SEO is not a product. It’s an outcome.
(To learn more about SEO for lawyers, view our in-depth guide here.)
When it comes to SEO, Google — and every other search engine — ultimately cares about two things above all else.
- Google wants a web page to be built out in a way that is easy for a bot to scan to determine whether the content on that page is relevant to a particular search query.
- Google increasingly cares about whether that web page is built out for an actual human being. Can a person type that query into Google and then quickly and easily get the information they need.
If you focus on those two things: making sure pages are laid out correctly and providing relevant content that your potential clients need, you’re in great shape.
LawLytics was designed to make creating web pages that rank well quick and easy. The platform includes built-in SEO tools to ensure your pages follow Google Webmaster Guidelines.
If you’re a lawyer who knows you need SEO but who doesn’t want to overpay an agency or struggle with software that isn’t built with your needs in mind, we’d love to show you how the LawLytics platform can help.
SEO isn’t something that you buy. With the right tools and strategy, it can be far easier than you would think.
About the Author
Dylan Hendricks runs the marketing and sales efforts at LawLytics and has more than a decade of digital marketing experience. If you’d like to share your thoughts on this blog post, email Dylan at [email protected].