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Law Firm Landing Pages Best Practices

Law Firm Landing Pages Best Practices

Landing pages are website pages designated as the destination for paid advertisements — typically pay-per-click ads, display ads, and social media ads. When somebody clicks on your ad, the landing page is what they see. When one of your viable potential clients clicks...
Law Firm Website Accessibility and ADA Compliance

Law Firm Website Accessibility and ADA Compliance

We’ve recently noticed a growing concern from lawyers that their law firm could be subject to Americans with Disabilities Act (ADA) enforcement or lawsuits because of their website. This blog post is meant to help attorneys understand how to make their websites...
March 2018 Google Update: What It Means

March 2018 Google Update: What It Means

On March 12, 2018, Google announced that it had released a core search engine update. What does this mean for attorneys? A brief primer on Google updates Google is continuously improving its search product. Today’s Google is different than yesterday’s...
Google Chrome Security Update: Coming October 2017

Google Chrome Security Update: Coming October 2017

SUMMARY: In October, Google is making secure websites a necessity. Attorneys who fail to upgrade to an HTTPS site will likely notice a loss of business. If you’re already a LawLytics member, we have you covered. If you’re not yet a LawLytics member, we can help....
Is Your Law Firm Seen As A Vendor?

Is Your Law Firm Seen As A Vendor?

We hear from many attorneys who are frustrated because they have lost business to a competing firm that cut its rates. Gone are the days where client loyalty and referrals provide predictable business. Most attorneys simply do not have the ability to generate organic...
4 Law Firm Blogging Mistakes You Need To Stop

4 Law Firm Blogging Mistakes You Need To Stop

If you’re an attorney and you’re not blogging on a regular basis, you are missing out on one of the best legal marketing methods and one of the best client expectation management methods available. But it’s not always easy to make the transition from...
Picking The Best Domain Name For Your Law Practice

Picking The Best Domain Name For Your Law Practice

With the recent launch of .law domain names, I want to take this opportunity to discuss how lawyers can be sure they are selecting and using the best possible domain name for their law practices. Selecting a domain name for your law firm is one of the most important...
Pay Google For Ads, Pay Google To See Fewer Ads

Pay Google For Ads, Pay Google To See Fewer Ads

There’s good news. And there’s more good news. We all know that attorneys can buy ads from Google. We have long cautioned attorneys to be careful of how they spend online marketing dollars for many reasons, including potential ethical risks, more ethical...
The most important law firm marketing decision

The most important law firm marketing decision

With so many attorneys wondering what the next best thing is for their marketing, sometimes it makes sense to get back to the basics. While there is a constant bombardment of noise telling attorneys the hundreds of things that they can buy, or do, to help build their...
Google is cracking down on ‘repeated violations’

Google is cracking down on ‘repeated violations’

Last Friday, September 18, 2015, once again affirmed its mandate that its Webmaster Guidelines be complied with. This is nothing new for Google, as they have been saying this for years. Each algorithm update helps make the results their customers view more relevant by...
Should Lawyers Have Multiple Law Firm Websites?

Should Lawyers Have Multiple Law Firm Websites?

Some law firms have several websites (or even dozens of them). Is there a strategic reason for having more than one law firm website? In this post I will discuss some of the pros and cons of having more than one domain, as well as some of the reasons why it may be a...