It’s that time again where Google is rolling out updates. For LawLytics members this is a good thing, as I explain in the video.
Transcript (generated using otter.ai, not proofed by looks ballpark):
If you’ve been doing the right things, which I’ll talk about in just a moment, just like every algorithm update in the past, there is no need to panic, this will only benefit you. And so one, it’s important to not take it personally, it’s important to make sure that you and your law firm are sticking to the fundamentals when it comes to your website, which are essentially to follow Google Webmaster Guidelines.
And if you’re a LawLytics member, or even you’ve been following us and following our advice, you’re already doing that. So that box is checked. You want to make sure that you have great content that is useful to your clients and potential clients that addresses the things that they are searching for. You want to make sure that your law firms website is mobile friendly, that it loads fast that it’s easy to navigate that it has certain conventions like an XML sitemap, which with LawLytics, happens and updates automatically.
And you want to make sure most of all that you’re thinking about your website, from your potential clients perspective. So what are they looking for? When they come to your website? Can they find it? Is it easy for them to understand? Can they find proof of concept that you have done for others, what they are looking to have done for themselves? That proof can come in the form of reviews that come in the form of case studies, and preferably and both and most of all, you need to make sure that your website is relatable to them. So in other words, when they go to your website, they’re not going there to be entertained. They’re not going there to be dazzled, they’re not going there to do anything other than to figure out if they have a legal issue that can be solved if they haven’t known that for certain already. And if the answer to that is yes, they’re there to try to figure out if you are the right attorney for them. And once they’ve answered that in the affirmative, then the only remaining question is how easy and how inviting is it for them to contact you.
So to sum up, if you are suddenly hearing hype about things that you need to do in response to this Google algorithm update, I’m going to stand by what we’ve always said, in that if you’re doing the fundamentals, you don’t have anything to worry about this will only benefit you. And if you haven’t been doing the fundamentals if you’re an attorney who has in the past, either tried to trick Google or have paid an SEO person or a marketing agency to try to trick Google on your behalf. This algorithm update and the hype that’s going to nationally surround it may be the right time for you to get off of that treadmill to build something meaningful to build a communication channel, through technology with your clients and potential clients that will be enduring. And you can only benefit as go gets better and better at delivering the most useful results to your clients and potential buyers.