Lawyer to Lawyer
Attorney Dan Jaffe is the CEO of LawLytics. This is his blog.What Attorneys Need To Know About Upcoming Google Changes – Spring 2021
You may have heard the news about Google’s “page experience update” sometimes referred to as “Core Web Vitals.” Like any announced Google change, marketers want you to believe that this will fundamentally rock the hierarchy of law firm website rankings, and make or break your practice. This is false.
Neeva Search and Your Law Firm’s Future
Hey, fellow lawyers. Let’s talk about Neeva, a new search experience that is promising “ad-free, private search.” There’s currently a waitlist. I’m on it. Today I got a nice message from them saying that all I had to do is take a short quiz and I’d get at least...
How You Communicate With Potential Clients Moves The Needle More Than Branding
It’s not about the logo, or the website layout, or the colors, or the images. Sure, those things are necessary, and there’s a best way to do them on a law firm website. But doing those things the right way is table stakes (and baked into LawLytics so you don’t have to spend energy thinking about them). The rubber meets the road in how you talk with your potential clients about your firm. It’s your voice they want to hear (or read), and no tattoo artist can do it better than you.
Legal Marketing Opportunity: Blog About Sandra Day O’Connor
Telling O’Connor’s story in the context of the year she was appointed, and the era in which she was nominated and served, can add some important context to the current coverage of Barrett’s looming confirmation process.
Legal Marketing Opportunity: Blog About RBG
No matter what types of law you practice, and no matter where you’re located geographically, if you’re an attorney in the United States, you have a golden opportunity to blog about RBG, and the history and future of SCOTUS. Here are just some of the topics that potential clients, clients, other lawyers and the media are using Google to search for, and that you can write about.
Legal Marketing Opportunity: Explain How The Law Applies To Your Potential Clients
There is a huge legal marketing opportunity for attorneys who are willing to take the time to write about how the law applies to potential clients. In my own practice, I found that doing this was a significant advantage, and was relatively easy to do once I got started. You can easily do it by drawing on your own experience.
Legal Marketing Opportunity: Take a Stance on Your Website
Remember, people hire people (not law firms) when they need to hire an attorney. So the more context that you can give to your prospective clients about you that makes them like you, trust you and understand that you’re an expert in helping people with their exact problem, the better. And no lever is more powerful than a strong stance on a debatable topic when that stance aligns with your prospects world view.
Legal Marketing Opportunity: Be an Online Voice Of Legal Reason
I recently wrote about why lawyers are struggling with client acquisition and what to do about it. When it comes to what to do, it often helps to get specific. In this post I’ll discuss an opportunity that is here for the taking for all lawyers who currently have a...
Legal Marketing For Small Law Firms in 2020: Obstacles and Opportunities
In my 21 years as a lawyer I’ve never seen the level of risk and opportunity for solos and small firms as I’m seeing in 2020. Over Labor Day Weekend I read Thomson Reuters’ recently released 2020 report on the small law firms in the United States. I was surprised to...
Multilingual Law Firm Websites and SEO Best Practices
If you are an attorney who speaks with clients in two or more languages, or a member of a law firm that provides multilingual client communication, this article will show you the best ways to capture the most revenue from your broadest possible addressable market.
As Lawyers Our Thought Leadership Is Needed Right Now
As lawyers, we have an opportunity presented by the uncertainty and risk facing America and the world. Unlike laymen, lawyers have information and tools at our disposal to contextualize a significant part of what’s going on. The gift of context can be shared. And the...
How COVID-19 Is Changing the Business and Marketing of Law Firms
This blog post, which is my first on Covid-19 in a while, is an update on our observations about how the business of law firms has changed with a focus on how the solo practitioners and small firm owners are thinking about their online marketing.
My Early Lessons In Solo Law Practice Growth
In this post, I’m going to talk about how I weathered the learning curve of being a suddenly very busy attorney while trying to build my firm for the long term. They call it the “practice” of law for a reason. Every lawyer has a lifelong learning curve about not just law and procedure, but about the “soft skills” listed above and many others. As a solo lawyer, you need to know every aspect of your business, and often need to competently execute every bit of it yourself.
My Solo Law Practice Story: Discovering Online Legal Marketing
This is the seventh post in my blog series about how to start and build a solo law practice. This will be roughly a year-long series that will cover everything a lawyer needs to know about creating and growing a thriving law practice. In these early posts I’m taking...
My Solo Law Practice Story: How I Survived Until I Got My First Clients
In this post I’m going to talk about how I survived in the early months before I had a client base of my own, as well as cover some early legal marketing experiments.
New Realities and Habits That Will Form Your Law Firm’s Future
Just because they need you, or soon will, does not mean that they will engage you on your terms. Your potential clients’ buying habits are different now. And, when you understand and respect them, they actually make marketing, intake and client expectation management much easier.
My Story – Starting My First Law Firm
This is the fifth post in my blog series about how to start and build a solo law practice. At the beginning of the series I’m taking the time to tell my story, which I hope will frame the advice and opinions that I give in future posts. In the last post I covered the...
What Every Lawyer Should Know About Social Media Marketing
This article discusses the real value of social media for law firms to help attorneys understand what drives clients as opposed to bleeding profits.
What Every Lawyer Should Know About Legal Directories
Attorneys should understand how legal directories work to avoid the disadvantages of playing the games that directory businesses want them to play.
What Every Lawyer Should Know About Legal Marketing Agencies
The marketing agency model is ineffective for small law firms and solo practitioners at most budget levels, and there’s a modern more effective alternative.