While discussing things that attorneys can’t control about their online marketing might make some people anxious, knowing what you can’t control is actually a good thing: when attorneys focus on what they know they can control, they avoid wasting time and money fighting things that neither they — nor anyone else — have power over.
They can then focus their energy on the activities that they have legitimate influence over, and that will help them grow a strong, sustainable web presence that connects them with the right potential clients.
Tune into this episode to learn more about what you can control in your law firm’s online marketing.