In Episode #29, we focus on local pages: what they are, why you need them, and how they benefit your online marketing efforts. You’ll learn how to create local pages that resonate with your potential clients and referral sources.
Even when attorneys understand the importance of content marketing, they sometimes overlook the local element of their content strategy. The result can be content that isn’t detailed enough in a local way to be found by the right people — local potential clients.
Taking a local approach to your content can make a significant difference in online visibility. It can also help potential clients get a sense of where you are, whether you really understand them, and whether you can help them solve their problem.
Tune into this episode to learn more about the benefits of local pages on law firm websites.