In Episode #30, we discuss how to create client-focused content on law firm websites. You’ll learn what your potential clients are looking for in good website content, as well as how to write and format your content in a way that appeals to your audience.
In the internet age, your potential clients are growing increasingly immune to traditional advertising messages. However, your potential clients do respond well to attorneys who are able to educate and communicate through the content on their websites. This is what good content (and content marketing) is all about.
Tune into this episode to learn more about creating content that resonates with your potential clients, answers their questions, and encourages them to contact your law firm.