What Do Clients Look For When Seeking A Lawyer?
The legal marketplace, like the practice of law, is nuanced. There is no survey, short list or expert who can say definitively what every potential new client of every law firm is looking for when they shop. In this post we will look briefly at some of the factors, in...
The Keys To Getting More Attorney Referrals
There is no better source of new clients for a law firm than referrals. All attorneys know this. But many law firms never get referrals because they don't do these simple things. Ask for referrals. As fellow lawyers. Ask friends. Ask clients and former clients. You...
The Legal Ethics Of Block Billing
Got my "eLegal" email newsletter from the Arizona State Bar Association today. Their "Eye on Ethics" feature caught my eye. The question presented is: Is block-billing unethical? The practice of block-billing, as defined in the blurb, is: Lumping together multiple...
What’s Better, In-Person or Remote Consultations?
August 2, 2020 update: Since this post was originally published the world has changed. The Covid-19 crisis has changed the legal marketing and client intake paradigm. In today's reality, it's axiomatic that attorneys need to become skilled at doing remote...
Should we put this badge on our law firm’s website?
Post-Publication Update: Before you add any badges to your law firm's website, we recommend that you read this article as well as this review of FindLaw marketing, and this review of Martindale-Avvo. We are often asked whether our attorney-members should put a badge...
The legal marketing buffalo jump. Where a noble profession might go to die.
In 2014 I published a post that looked at the commoditization of attorneys which looked at ways companies are making money from both lawyers and consumers of legal services. In the post I point out ways in which those practices are making lawyers complicit in the...
How much is that lawyer in the window? The secret commoditization of the legal profession.
The legal profession is being commoditized by businesses and the internet. Companies are finding new and innovative ways to play both ends of the equation, that is, to make money from both attorneys and consumers of legal services, as well as ways to insert themselves...
TV Advertising For Law Firms
TV Advertising Guide For Small Law Firms Television advertising has changed a lot for attorneys. With the power, lower price, and trackability of online advertising and website content marketing, television doesn’t hold the same appeal as it once did. Nonetheless,...
Law Firm Radio Advertising
Radio advertising for the small law firm For small law firm attorneys, radio marketing is an interesting prospect. It can be a platform for simple :05 promotional sponsorships on local radio shows and/or stations (like local NPR affiliates) to help increase a firm’s...
Should I Start A Solo Law Practice Or A Partnership?
Solo vs. partnership? When it comes time to start and build your first law practice, it is often very tempting to embark on the journey with a partner. Most attorneys think it will be less scary if they have somebody who is working with them towards a common interest....
Which Entity Should I Choose For My New Law Practice?
When attorneys are getting ready to start a new law firm, the choice of entity question is usually one of the top things on their minds. While this lesson should not be construed as either legal or tax advice, it does come from our experience advising and observing...
What Should I Name My Law Firm?
Are you in the process of starting or rebranding a law firm? The decision of what to name a law firm is something that can have far-reaching impact on the attorney or attorneys in the firm. It can impact everything from the obvious marketing, to the less obvious...
Typography For Law Firm Websites
Introduction to Typography for Lawyers When you use LawLytics for your law firm website, you don't need to worry about typography because we curate the best fonts and font-pairings for you, while giving plenty of style choices and combinations to make your law firm's...
The Best Colors For Law Firm Websites
Introduction to Website Colors for Lawyers When you use LawLytics for your law firm website, you don’t need to worry about color selection because we curate the best colors and color combinations for you. We've done the research and the work to ensure that your colors...
Law Firm Logo Design
What's in a logo? A great law firm logo can provide the nucleus for all the marketing materials a company uses to brand itself beyond its competitors. So what is a logo? A logo is a symbol or other design adopted by an organization to identify its products. When...
Law Firm Taglines
What’s Your (Law Firm's) Line? Your law firm’s tag line needs to be compelling and memorable. There are lessons to be gleaned from well-known brand taglines outside the legal industry, as well as within. What your tag line needs to express depends on the type of...
Legal Marketing SWOT Brand Analysis For Law Firms
SWOT For Lawyers A SWOT analysis is a useful tool to help you plan for your marketing. SWOT is an acronym and here’s what it stands for: Strengths: characteristics of your small law firm that give it an advantage over others Weaknesses: are characteristics that place...
Who’s Your Law Firm’s Online Audience?
You’ve heard the online marketing chant. Content is king. But a law firm’s online content is worthless if it’s not tailored for the intended audience. I’m sure you’ve seen it before: a well-designed website with content that doesn’t actually provide value...
Can Lawyers Be Happy?
On Monday, CNN published a piece about lawyer suicides. It illustrates several tragic stories about lawyers and cites harrowing statistics that show that lawyers suffer from high levels of depression, and far too often take their own lives. Among professionals,...
Branding Your Law Firm: More Storytelling, Less Hard Selling
Once your law firm understands where it is currently positioned in the marketplace, and has articulated its Unique Selling Proposition, it always a good idea to agree upon what your next round of marketing is aimed at achieving. This will inform which media you choose...