SCOTTSDALE, ARIZ. (Nov. 16, 2021) – The Smokeball-LEAP-InfoTrack Group, the global leader in legal practice management and legal search technology, announced today that it has acquired LawLytics, a leading provider of easy-to-use website management software for small law firms and solo practitioners.
The LawLytics platform empowers attorneys by providing the easiest and most efficient way to start, improve and maintain a successful law firm website. The company’s founder Dan Jaffe will continue as CEO of LawLytics, leading a significant investment in expanded features and integrations.
“LawLytics has built a unique platform to deliver world-class websites to small law firms, at scale,” said Christian Beck, legal technology pioneer and founder of the Smokeball-LEAP-InfoTrack Group. “Its software has emerged as the strongest leader in the very large and competitive U.S. market and is the future of legal marketing. We’re excited to partner with Dan and the LawLytics team.”
As the power of practice management systems and websites in small law firms continues to evolve, LawLytics, Smokeball, and LEAP will be at the forefront of the evolution of efficiency and see a future where deep integrations will make small law firms more effective at communicating with clients and prospective clients.
“We are thrilled to be working with Christian, his teams, and their innovative companies,” said Dan Jaffe. “This deal turbocharges our mission of simplifying and demystifying legal marketing with powerful and easy-to-use technology. We now have both the strategic and financial backing of the world’s most successful legal technology organization and the autonomy to maintain our culture of client-focused innovation.”
Founded in 2011 by Attorney Dan Jaffe, LawLytics provides easy-to-use website management software to small law firms across the United States and increasingly internationally. Legal firms can easily start a website or improve an existing one and grow it efficiently to meet the marketing and revenue needs of their practices. For more information, visit https://www.lawlytics.com.
About the Smokeball-LEAP-InfoTrack Group:
The Smokeball-LEAP-InfoTrack Group of companies consists of a strong international portfolio of companies with the common mission of making legal practices more efficient and profitable through best-in-class technologies. Christian Beck maintains significant investment in all the Group’s entities and is involved in the Group’s global strategy. The Group’s companies have global reach and include InfoTrack, LEAP, Smokeball, Practice Evolve, Law ToolBox, One Legal, and Lawgical among others.