Solo attorneys and most small law firms have limited staff members to whom they can delegate tasks. As a result, you may find yourself taking on a larger share of the office responsibilities. For today’s attorney, a reliance on tech and tools to keep things running smoothly is not only essential, but it’s smart business.
From contact forms and live chat to scheduling tools and electronic payment systems, there are several tools and tech available to attorneys that help them take their website – and ultimately their business – to the next level. Read on for an overview of the benefits of implementing efficiency technology on your law firm website and for a closer look at our latest integration with Calendly, a powerful scheduling software.
Top tech for your law firm website
Having an attractive, effective law firm website is just the beginning for what you can achieve with your online presence. Rather than limiting your website to serve just as a virtual storefront, modern tools and tech can empower you to better serve your clients while also reducing your administrative workload. In this section, we outline some of the top types of tech you can employ to increase the productivity and quality of service your business offers.
#1 Optimized contact forms
Regardless of how successful your content strategy is at driving traffic to your law firm’s website, your website won’t reach its full potential without an effective way to capture leads. In order to consistently convert leads using organic search engine traffic, your website needs optimized contact forms. Not only can supporting tech help you to create contact forms that drive potential clients to take action, but it’s also useful for tracking their information and keeping it organized.
The LawLytics platform allows you to create a variety of different forms, from basic contact forms to complex client questionnaires, and there’s no limit on how many you can create or use on your site. What’s more, LawLytics websites integrate with a variety of softwares that can streamline your client intake process, grow your mailing list, and help you organize your client information. To explore our complete list of integrations and partnerships, click here.
#2 Live chat and chatbots
It is becoming increasingly common to find some variety of chat function or feature on a law firm’s website in today’s digital age. The main purpose of a chat function on your website is to increase your likelihood of connecting with a potential client by meeting them where they are when they land on your website. Meaning, you’re certainly not available to answer questions 24 hours of the day every day – but your website can be if equipped with the right tech.
For the most part, chat features can support live chat, chatbots, or both. Live chat allows a potential client to interact with a real human agent, which can build an immediate connection with a client. Chatbots, in contrast, tend to be pre-programmed with a limited script to help web visitors with basic tasks. Overall, having a chat feature on your website can help ensure your potential clients find what they need when on your site.
With LawLytics, you can choose from several chat technologies. Not all chat features are built equally, and it’s important to find a solution that works best for you and your potential clients. For example, it’s best to use a chat feature that integrates with your firm’s CRM for easier tracking and management. In addition, your chat feature should offer you customization and branding options and work well with mobile devices.
#3 Scheduling tools
As an attorney, managing your appointments and deadlines can be an ongoing challenge. Not only will better organization help you to be successful in your business, but it’s an essential element of providing a positive experience for your clients. Fortunately, thanks to scheduling software such as Calendly, your calendar doesn’t have to be a challenge to manage.
Above is an example of a LawLytics website integrated with the Calendly scheduling tool.
Calendly is a powerful scheduling tool that now integrates seamlessly with your LawLytics website to give you more control and freedom in managing your schedule. With features like text or email reminders, client self-booking, and integrations with your other practice management software, Calendly can unlock greater productivity and improve your clients’ experience. Plus, it’s quick and simple to customize to your needs.
Regardless of your choice of scheduling software, by automating the scheduling process you can streamline your workflow and make the most of your billable hours. Automated reminders and confirmations also keep both parties on the same page and reduce the likelihood of missed appointments. As a result, you have happier clients, fewer no-shows, and a more efficient law firm.
#4 Electronic payment systems
Due to the popularity of electronic payment methods for nearly every purchase a consumer makes, it’s understandable that a client would expect to pay their legal fees electronically as well. Not only can this useful tech help you keep payments organized and get paid faster, but it provides a great service to your clients and adds value to your law firm website.
Electronic payment systems are the perfect solution for a solo attorney or small law firm that lack the infrastructure for a formal accounting department. With a simple yet mighty integration for your law firm’s website, you can effectively improve your client satisfaction with flexible payment options, better payment organization, and payment data tracking. LawLytics websites integrate with a variety of online payment solutions for your practice, including LawPay, ClientPay, Telos, and more.
LawLytics is the foundation of your online presence
Without a law firm website that is modern, optimized, and compatible with a variety of add-on tech and tools, the average solo attorney or small law firm will struggle to make an impact online. At LawLytics, we make it easy for you to not just drive new clients to your firm, but keep them happy with above-and-beyond service. As a result, you can build a reliable system of organic traffic and referrals that keep your business growing and thriving.
Your law firm website is just the beginning of what you can build for your business. If you’re not yet a LawLytics member and would like more information on crafting an enhanced client experience for your law firm, schedule a time with a product expert.
