When their website isn’t working, most lawyers realize it: they aren’t getting as many leads or new clients as they’d like. A lack of business is a compelling reason to make a change. However, if your website isn’t driving new business to your firm, it’s important to make sure that you’re changing the right things.
If your law firm website is underperforming, there are generally only two reasons why that’s happening:
Either your site isn’t attracting a sufficient number of qualified potential clients, or your website isn’t converting viable potential clients into leads. Sometimes it’s a combination of both of these.
In this brief episode of the Law Firm Marketing Decoded Podcast, we’ll discuss what to do in either of these situations as it relates to your law firm’s website.