When attorneys understand what Google wants, and they use the right tools, they get a better ROI from their law firm’s website.
When it comes to understanding what Google wants, there are two main principles:
- The first principle is to understand Google’s business model, and its guidelines, and to always work within those guidelines. Trying to trick Google at this stage in the game is a fool’s errand, and there is unlimited upside in playing by the rules.
- The second principle is that SEO, when done the way Google wants it done, is straightforward, and with the right tools and information, any attorney can do it.
In this episode of the Law Firm Marketing Decoded Podcast, we’ll tell you what you need to know about these principles and what Google wants from law firm websites in 2020.