Attorneys can do their own search engine optimization (SEO) successfully, even while practicing full time, so long as they have the right tools, training, and support. But for attorneys who decide to hire someone to handle their law firm’s SEO, it’s important to choose a provider that follows Google’s Webmaster Guidelines.
Google’s Webmaster Guidelines are an essential part of successful online legal marketing. Failure to follow the guidelines can keep your law firm website — and your business — from thriving.
This episode of the Law Firm Marketing Decoded Podcast focuses on why it’s crucial that law firm SEO providers follow Google’s Guidelines and what can happen when an attorney hires a provider who doesn’t understand or follow Google’s rules.