In this episode, we discuss the importance of writing law firm website content with your potential clients in mind. When you can write website content that matches the way that your potential clients think, they are more likely to find you when they conduct searches related to their case or matter, and you’re more likely capture their attention when you can provide detailed information that resonates with them.
- Why you should consider developing a client persona for your content
- The benefits of writing for your potential clients who think “locally, not legally”
- How the timeline of potential client needs can affect how and when you write content
Listen to this legal marketing podcast episode to learn how your law firm’s online marketing can benefit from understanding the mindset of your potential clients.