Using the right tools can make running your law practice easier. And, when integrated, online tools work in concert to help you get more done, more accurately and efficiently.
5 Useful Tools For Law Firm Business And Online Marketing
Here are five tools that natively integrate with LawLytics and that we think attorneys should consider adding to their technology stack.
Law Firm Tool #1: Clio
We have a partnership with Clio to provide our mutual customers with native integration between the two platforms.
Clio is an attorney-friendly, cloud-based law practice management software that helps your firm make sure that nothing gets missed. We see Clio as a top provider for law firms.
Clio offers attorneys everything they need to run their law practice smoothly. It allows you to easily manage cases, clients, documents, bills, appointments, time-tracking, reporting, and accounting.
Clio can be used on your regular web browser, or on your iPad or smartphone. The program integrates with many of the programs you may use already such as QuickBooks, Fastcase, Google, Outlook, and DropBox.
Law Firm Tool #2: Clio Grow
LawLytics has a native integration partnership with Clio Grow, which we also see as a top provider for attorneys.
Clio Grow is a client relationship management (CRM) system that helps law firms track leads and is designed “to help your firm build stronger relationships with prospective clients to maximize conversion rates, increase client satisfaction, and grow your revenues.”
Clio Grow gives attorneys the ability to streamline communications with leads and keep potential clients organized in a single location. Clio Grow ‘s lead and matter tracking, notes & tasks feature, and email syncing give attorneys the ability to better communicate with potential clients and develop better client relationships.
Law Firm Tool #3: Google Search Console (Google Webmaster Tools)
Google Search Console (formerly known as Google Webmaster Tools) is a free service from Google that can help you “monitor and maintain your site’s presence in Google Search results.”
Google Search Console can provide you with a variety of information about your website and about how web visitors are interacting with it, as well as optimize your site’s visibility.
This service allows you to do things such as test that Google can access your law firm website content, see which sites are linking to your website, and monitor and resolve any malware/spam issues, among other features. You can also see which keyword queries your site is appearing for in search results.
Law Firm Tool #4: Google Analytics
Google Analytics is another service from Google that provides the ability to track information about your law firm website traffic.
With Google Analytics, you can track who’s visiting your site as well track as where visitors are coming from — including places such as organic search, social media, email, and more. You can also learn about user demographics such as the kinds of devices potential clients are using to visit your site, where they’re geographically located, and how much time they’re spending on your site.
You can also examine things like bounce rates and exit rates and learn more about your potential client’s journey as they visit your site to fine tune your marketing for better engagement.
A note about these Google tools: While neither Google Search Console nor Google Analytics are necessary for lawyers, LawLytics supports their use.
Law Firm Tool #5: MailChimp
MailChimp is one of several marketing automation tools that natively integrates with LawLytics.
MailChimp provides a variety of features, including:
- Email templates and design
- Social media integration
- Time zone-friendly email services
- A/B testing
…and other services such as segmentation, that allows you to tailor your emails to the individual needs of your potential clients.
To learn more about MailChip, read: Review of MailChimp Marketing Automation For Lawyers.
LawLytics integrates with many of your favorite tools.
LawLytics gives attorneys everything they need to successfully market their law firms online, all without wasting time or money. LawLytics integrates with a variety of third-party tools, including:
- Email Tools
- Payment Portals
- Chat Programs
- Social Media
- Appointment Creators
To see for yourself how easy it use to LawLytics to to have a high-performance law firm website that attracts business and integrates into your law practice, or to learn about other LawLytics integrations, schedule a free 20-minute demo.