A Conversation With Emily LaRusch, Founder and CEO of Back Office Betties

Published: 05.19.2021

Host: Dan Jaffe

May 19, 2021 – Yesterday afternoon, I sat down for a conversation with Emily LaRusch, CEO of Back Office Betties, which is an innovative company that provides highly differentiated fractional intake services for law firms through phone answering and live chat. The Betties provide services including appointment scheduling and intake in a way that is designed to set the law firm up for success.

Our conversation covers Emily’s origin story, in which she tried to help her brother secure a divorce attorney and experienced the wrong (and unfortunately all-too-common) way that some small law firms answer their phones and treat potential clients. We also talk about her unique branding, remote culture (which she was doing well before the pandemic), leadership styles, and we even delve into The Secret, Think And Grow Rich, and meditation. We also talk about intake technologies including Clio Grow and Acuity.

Be sure to watch to the end of the interview because Emily shares some insights into how to design an effective intake plan, and offers her book, Back Office Betties’ Wildly Effective Intake Script Builder to listeners for free. If you’re an attorney who wants to make your marketing go further to get the best return on your marketing, intake is a huge factor in determining your success. You won’t want to miss what Emily has to say in this conversation.

Download Back Office Betties’ Wildly Effective Intake Script Builder



About The Host

Attorney Dan Jaffe previously built successful small law practices in WA and AZ. He currently serves as the CEO of LawLytics. He loves helping to empower law firms with technology, connections and information to help them improve the quality and efficiency of their practices.

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