The 3 Biggest Mistakes We See Attorneys Make with Content Marketing

Published: 07.22.2018

Host: Victoria Blute

In this episode, we discuss the three biggest mistakes that we see attorneys make with content marketing. Conveniently, they’re easy mistakes to correct; however, these mistakes often keep attorneys from realizing their law firm’s full content marketing potential on the web.

Content marketing is the best way to do sustainable, effective marketing for small law firms. It also happens to be the lynchpin in law firm SEO. But, even when attorneys understand the rationale behind content marketing, little things can trip them up.

Tune into this episode to learn about:

  • Making sure that your law firm website does the “heavy lifting”
  • Targeting your local market
  • Why attorneys shouldn’t use basic keyword searches as a measure of their success

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