Content marketing is the best way to do sustainable, effective marketing for small law firms. It also happens to be the lynchpin in law firm SEO. But, even when attorneys understand the rationale behind content marketing, little things can trip them up.
Tune into this episode to learn about:
- Making sure that your law firm website does the “heavy lifting”
- Targeting your local market
- Why attorneys shouldn’t use basic keyword searches as a measure of their success
