People (including your potential clients) read content on the web differently than they read a book, or a newspaper or a magazine. There are certain conventions that make sense on the web that people have come to expect, and attorneys only have moments to capture a person’s attention.
Formatting can include things such as:
- Headers and subheaders
- Paragraph breaks
- Descriptive links
- Use of white space
- Accessibility for visually impaired readers
In this episode, we discuss how to properly format the content on your law firm’s website to help you improve your online visibility and improve engagement with your readers.