An office location page is one of the foundational pages of a law firm website.
A good location page not only helps potential clients find your law firm’s office, it can help influence their decision to contact your office in the first place.
Here are four easy ways to turn your location page into an effective local marketing tool that helps drive new business for your law firm.
1. Go beyond the basics on your law firm location page
Your potential clients will need to know how to contact your law firm, as well as where your office is located.
You can go beyond just that basic information on your location page by providing helpful tips for potential clients. For example, if your office is hard to find, you can add more information about how to get there. Are there particular landmarks that they should look for? If there is parking nearby or visitors will need parking validated, you can let them know that as well.
These small, thoughtful touches help demonstrate to potential clients that you care about helping them get what they need and that you’re willing to go the extra mile for them.
The LawLytics system makes it easy to create client-friendly location pages with a map, contact information, and any other information you’d like to add.
The system makes it easy to create locally optimized pages for as many offices as you have — it even automatically creates and updates an interactive page with all of your locations if you have more than one office.
2. Reinforce what’s unique about your law firm
You can also include relevant details about your law firm’s unique background and experience on your location page. This helps reinforce why your law firm is the right one to handle a potential client’s case or matter.
What is unique about your law firm? Are your attorneys former local prosecutors or police officers? Do you specialize in a particular local issue?
Also consider including information about where you work. Do you serve clients outside your local area? Are you able to meet clients outside the office? For example, if you’re a personal injury attorney, can you meet someone who is injured at their home?
If there are particular challenges your clients are likely to face due to the geographic location, you can address those on your location page as well.
For example, one California law firm includes the following on its location page:
“Rancho Cucamonga is a conservative community. Thus the offers and sentences at the Rancho Cucamonga courthouse tend to be harsher than elsewhere in San Bernardino.”
This kind of detail helps demonstrate that your firm is knowledgeable and experienced in working with the local courts.
3. Include a contact form on your law firm’s location page
Potential clients don’t just look at a location page to get directions to your office after they’ve contacted your law firm. They may also look at the location page as part of their decision-making process before they contact you.
Make it easy for them to take the next step by including a contact form on the location page.
The LawLytics system makes it easy to add a contact form to your location page with just a few clicks.
4. Include pictures on your law firm’s location page.
Pictures can help bring your office to life and give your potential clients a good first impression, before they ever visit your office in person.
Include a picture of the outside of your office building, as well as pictures of the inside of your office. This helps potential clients know what to expect and can help them feel more comfortable contacting your office.
Effective local marketing for your law firm
A carefully crafted office location page provides potential clients with important information and it can help influence a potential client’s decision to contact your law firm.
But location pages aren’t the only pages on your website that benefit from being localized. Practice area pages, blog posts, attorney bios and many more page types can also be effective local marketing tools for your law firm.
See our blog, How Local Pages Influence Potential Law Firm Clients, to learn what to do–and to avoid–when creating local pages for your law firm’s website.
To learn more about creating effective local pages using LawLytics, check out our on-demand webinar, Creating Local Pages for Law Firm Websites.