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Improving The Homepage On Your Law Firm’s Website: Episode 25

In Episode #25, we discuss how to improve the homepage on your law firm’s website.

There are many ways that a potential client or referral source might enter your website. They might do a Google search that leads them to a blog post you’ve written or to an evergreen page on your site, just as an example. But, they might also enter your law firm’s website directly through your homepage.

Whether that’s their point of entry or they navigate to your homepage from another page on your website, it raises the question:

Is your homepage doing everything it can to help web visitors learn more about your practice, to let them know if you can help them, and to inspire them to contact you?

We’ve seen law firm website homepages that are confusing, busy, and distracting. But, we’ve also seen homepages that are well designed with clear navigation, a clear message, and that keep potential clients interested.

Keeping potential clients’ attention doesn’t mean that you need lots of bells and whistles or a flashy design. What it does require is an understanding of how potential clients view your homepage, and making sure that you give them what they need.

Tune into this episode to learn more about how to build a homepage that showcases your law firm the right way and encourages engagement from your potential clients and referral sources.

To explore other episodes or subscribe to the LawLytics podcast, visit our podcast page or view the LawLytics Podcast on iTunes.

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