Super Lawyers and Legal Ethics
The New Jersey Supreme Court Committee on Attorney Advertising has issued a warning about "Super Lawyers," "Rising Stars," Best Lawyers," "Superior Attorney," "Leading Lawyer" and "Top-Rated Counsel" designations. A lawyer may state that he or she was included in the...
How To Write More Effective Case Results On Your Law Firm Website
Your previous successes as an attorney are important points of social proof that can inspire your potential clients to have confidence in your work, engage you, and hire you. Case results, when written correctly, can be even more valuable than recommendations from...
5 Things That Make Better Attorney Bios On Law Firm Websites
Your attorney bio is one of the most important pages on your site. A lot of attorney bios are just uninspiring; they contain bullet point lists of what an attorney has done -- where they went to law school, what bars they're admitted to, what clubs they belong to. A...
Why Your Law Firm Website Needs A Built-In Blog
Blogging helps lawyers find new clients online. It increases your exposure to potential clients, it gives them more reasons to trust you and to see you as an authority in your practice area, it helps them make the decision to reach out to you, and for some lawyers,...
Parallax For Your Law Firm Website Design
A recent trend on the web is parallax websites. This is where parts of a website scroll down while other parts, usually images, remain static. This gives the perception of motion. Are parallax websites fun to look at? They are. That's one thing that often attracts...
The 5 Best Ways To Title A Law Firm Blog Post
What makes a good blog post? A well-defined topic and outline, engaging copy, a memorable message -- these elements can add up to web visitors who read your posts and contact your law firm. But if you feel your blog isn't getting as much interest as it should, you may...
The Modern Law Firm Client Acquisition Cycle: A Two-Way Street
Being a great lawyer and having a successful practice don't always go hand in hand. In fact, it's very possible for you to be a great attorney and at the same time lack the business that you'd expect. So what happens when you know you're a great lawyer but you're...
The Many Benefits Of Legal Blogging: Trust, Authority, SEO & Fun
For attorneys who want to compete in today's legal market, a blog is a must-have. "About half of my new clients find me because of my blog," says Attorney Ruth Carter in an article about why lawyers blog. "It gives me a way to showcase my knowledge in my practice...
Should Attorneys Publish Articles On LinkedIn?
It's important to focus on the content you write on your website and blog. But, of course, there are other places beside your blog where you can publish what you have to say. One of those venues is LinkedIn Pulse. There are only so many hours in the day, and there are...
How Long Should Attorney Blog Posts Be?
Statistically, potential clients read between 20 and 50 percent of what attorneys write in a law firm blog post. Skimming is a natural habit on the web -- we quickly scan everything from Google search result pages to PDFs of restaurant menus to blog posts. This is a...
How Attorneys Can Harness Social Media For Their Legal Marketing and SEO
Some people are such big names that they transcend traditional social media. At least, that's what's happening with NBA player Stephen Curry. The Golden State Warriors basketball star has a huge Twitter following. More than 4.5 million followers, in fact. But it...
5 SEO Misconceptions That Could Hurt Your Law Firm
In his recent SearchEngineLand article, guest author Jayson DeMers writes that search engine optimization has been a constant nearly as long as search engines themselves. Yet, opinions about SEO have always been varied. So then, despite how long SEO has been around,...
Lawyers: Can Easy-To-Read Blogs Get Better Results?
The Boston Globe recently revealed something fascinating. They reviewed 19 presidential candidates speeches using Flesch-Kincaid analysis -- a readability test that provides a grade-level ranking based on word choice and sentence structure. The more intricate the...
Attorney Blog Idea: Misunderstood Legal Terms
In my last post about blog ideas for attorneys, I wrote about the value in debunking myths about the law. Whether those myths are specific to your practice area or just the law in general, this sort of blog post provides both interesting and educational content. It...
Review of FreshMail For Law Firm Email Marketing
In yesterday's post, I reviewed Cakemail, a software that, in general, is likely to provide law firms with the basic tools they need to do email marketing. Today, I'll review FreshMail, another popular marketing automation software. If you're already familiar with...
Review of Cakemail for Law Firm Email Marketing
Yesterday, I covered an email marketing software called AWeber, which is a nice choice for lawyers who are looking for an array of email marketing features with a very reasonable price tag. Today, I'll critique Cakemail, another marketing automation tool. If you're...
Review of AWeber for Law Firm Email Marketing
In yesterday's post, I looked at Vertical Response. Overall, it's a marketing automation software that will provide law firms with the basic tools they need to improve their email marketing at a reasonable price. Today, I'll look at AWeber, another email marketing...
Review of Vertical Response for Law Firm Email Marketing
In my last post about email marketing, I reviewed Campaigner, a marketing automation software that is both well-priced and well-rounded in terms of its offerings for law firms. It's a software lawyers may want to use to improve their email marketing and decrease the...
A Review of Grammarly For Attorneys
In a recent blog post about avoiding cringeworthy emails, I discussed the importance of proofing your law firm's emails before they're sent out. Attorneys can better proof their emails, websites, and blog content with grammar and spell checkers. One that may be of...
Review of Campaigner for Law Firm Email Marketing
In my last review, I looked at GetResponse, which is, overall, a nice selection for law firms that want to improve their email marketing and marketing automation. In today's review, I'll look at Campaigner, another email marketing software for law firms. You can learn...