Earlier this week I was talking to a bankruptcy attorney about their website.
“We’ve got decent SEO, and the site is on the first page of Google when you search for either Chapter 7 or Chapter 13 bankruptcy in our area. At least, sometimes. What else can we do to get more traffic and improve our rankings?” they asked. “We only do Chapter 7 and Chapter 13.”
I looked at their site.
Sure enough, they had two practice area pages: One for Chapter 7. And one for Chapter 13.
And nothing else.
We get that question from potential LawLytics members a lot.
What am I supposed to say? How much content is enough?
When I see attorneys thinking narrowly about how they talk about their practice, I see missed opportunities.
Ranking for Chapter 7 and Chapter 13 is great.
But what about all the potential clients that don’t even know if they should file for bankruptcy? What about all the potential clients that don’t know how the process works or what to expect?
Here’s the secret to success online: think the way your potential clients think. Build pages that answer the questions you know they have.
What else is there to say about Chapter 7 bankruptcy?
The answer: a heck of a lot. Tell your potential clients how the process works. What to expect. How long it should take. Each of those questions can be a page under “Chapter 7 Bankruptcy” on your website.
Sounds easy, right?
Especially with LawLytics. The platform gives you all the tools you need to quickly build pages on your website that help you convert more of your ideal clients and rank well for a variety of keywords and searches.
If you’re not a LawLytics member already and you want to see how it can help your firm, use our simple online price calculator to see what it will cost your firm. Then, schedule a quick online demo with a member of my team.
Any Questions? Contact the Author
Dylan Hendricks runs the marketing and sales efforts at LawLytics and has more than a decade of digital marketing experience. If you’d like to ask a question or share your thoughts on this blog post, email Dylan at [email protected].