Your firm’s visibility on search engines is key to showing up in the relevant and local search results of potential clients. Visibility can be determined by website clicks, page ranking, website traffic, and more, and there are several factors that contribute to your website’s visibility on search engines. So, what are these behind-the-scenes optimizations, and how can you be sure that your website is working as hard as it should be?
In this blog, we will be outlining the various search engine visibility elements that contribute to your law firm website’s success with search engine optimization and how LawLytics can help you to achieve results for your practice.
9 Search Engine Visibility Elements for Law Firm Websites
#1 Duplicate Content Management
Canonical tags tell search engines which page to display in search results in cases of multiple pages with duplicate content. A canonical tag is a way of telling search engines that a particular URL is the “master copy” of a web page. Applied automatically or page-by-page, these tags help search engines deliver the highest-quality content to your potential clients on search.
#2 H1 Headers
Heading styles help search engines understand the structure of your page. Typically, your Page Title is set to the first heading style, H1. From this point, it is common to add additional headers or subheadings to further assist both search engines and web visitors in understanding your content.
#3 Internal Linking
Linking from one page of your website to another is an effective way to keep your visitors engaged and active on your website for longer. It also signals to search engines the value of your content, and helps search engines more effectively crawl the information on your firm’s website.
#4 Intuitive Site Structure
The structure of your website indicates to search engines which pages of your site are the most important. By employing easy-to-follow navigation, you can help search engine crawlers understand and index the content of your website while improving the experience of your web visitors.
#5 Proper URL Structure
Web page URLs perform best when they are short, descriptive, and unique. Typically, your page URLs will have the Page Title at the end of your website domain. Page URLs should always follow Google’s best practices guidelines.
#6 Redirects Management
If there is a page on your website that is deleted, or the structure of the URL is changed, it will no longer be accessible from the original link. Without a redirect, the broken URL will direct a potential client to a blank 404 error page. It’s important to actively manage page redirects to avoid losing web traffic due to a broken link.
#7 Schema
Schema markup, also known as structured data, helps search engines better understand the information on your website. Using this unique “language,” search engines can characterize and categorize the content of your web pages for better search engine optimization.
#8 Title Tags
Title tags help users and search engines understand the topic of your web pages. The title tag is one (of many) factors that a search engine uses to determine whether a particular web page is relevant to a query and should be returned in search results.
#9 XML Sitemap
A XML sitemap provides search engines information about the pages, images and other files on your website. You can also submit a sitemap through Google Search Console to encourage Google to crawl and index your website faster. This can help you to start building your site’s SEO faster and easier.
With LawLytics, your website is equipped with the following search engine visibility optimizations:
✔️ Duplicate content management
✔️ H1 headers
✔️ Internal linking
✔️ Intuitive site structure
✔️ Proper URL structure
✔️ Redirects management
✔️ Schema
✔️ Title tags
✔️ XML Sitemap
✔️ Uptime
Take the guesswork out of SEO with LawLytics
When attorneys use LawLytics, they discover that SEO is simple, affordable, and sustainable. With features like our SEO Snapshot, members can review their website’s optimization, learn more about what their website needs to succeed, and explore optional optimizations they can make to help their website’s visibility in search.
If you’re currently a member of LawLytics and would like to know more about how your website is equipped for search engine optimization, please reach out to support. If you’re not yet a LawLytics member and would like to know how we can help you increase the visibility of your law firm online and drive more business to your practice, schedule a 20-minute interactive demo with a product expert.
