Dan's Blog Posts

This article discusses the real value of social media for law firms to help attorneys understand what drives clients as opposed to bleeding profits.

Attorneys should understand how legal directories work to avoid the disadvantages of playing the games that directory businesses want them to play.

The marketing agency model is ineffective for small law firms and solo practitioners at most budget levels, and there’s a modern more effective alternative.

The good news is that, as an attorney, whether you’re a law firm owner now and want to gain more control, or whether you’re thinking about opening your own firm, your license to practice law comes with an implied license to take control of your future. Taking control, and achieving true independence, is easy to do once you have the right mindset.

As a law firm owner, you’re in control of your own destiny. You chose to be your own boss for a reason. You took risks and worked hard to attain that control and freedom of choice, and to put your destiny in your own hands. That choice is a reflection of who you are, of your entrepreneurial spirit. Even if your status quo has been disrupted (and who’s hasn’t?), you now have the opportunity — perhaps a once-in-a-lifetime opportunity — to positioning you law practice to win post-crisis while at the same time serving your clients and your community through the crisis.

I hope that this webinar gives you some fresh ideas and that it inspires you to take action. We’re at a defining moment in history, and, as an attorney you have an unprecedented opportunity to both be of service and to build an enduring business advantage.

The more you can be a voice of clarity for your clients and potential clients during this time, the more creditability and respect you’ll earn. And the converse is also true. So put yourself in your clients’ shoes as you craft your message.

It's the last day of March 2020. Job losses are mounting. Three-million plus reported just last week. And if you’re like me, you probably suspect that reality will be much worse than the current numbers when overloaded state unemployment systems catch up to reality....

If I was a small law firm owner right now, and if I had access to government backing to keep good employees on staff (even when there isn’t the revenue or typical job description-aligned work to support remaining fully staffed), I would. But I would do so with a clear agreement with each and every member of my retained team that they would be working, every day, full days, to build a foundation for the next decade of success in the firm. I would let them know that, short of putting themselves or their families in harms way, I expect that the boundaries of the job description that they had before the COVID-19 crisis do not apply until further notice.

With the fear, uncertainty and upheaval created by the COVID-19 pandemic, many solo practitioners and small firm owners are worried about their marketing. And some are needlessly hurting because of it. My hope is that this post will give you, the solo or small firm owner, a perspective and an alternative path for your marketing that will lead to peace of mind and steadiness of business.