Nearly half of Americans usually make a New Year’s Resolution*. The percentage of people who actually achieve their resolution?
That’s a pretty stark difference. There are a lot of reasons why so few people are able to carry out their resolutions. Sometimes people make resolutions that are too complicated or they make resolutions that aren’t realistic or specific enough. That can leave you feeling defeated.
If your resolution is to start blogging for your law firm — or blog more than you did last year — it’s important to know what can get in the way of achieving your goal.
For content marketing to work for your firm, the importance of blogging and adding substantive content to your law firm website cannot be understated. The benefits of SEO through content marketing can make a big difference in the number of potential clients who reach out to you, but only if you’re publishing new content on a regular basis.
Law Firm Blogging Excuses & Solutions
Here are some common excuses that can keep you from reaching your law firm blogging goals in 2017, as well as what you can do about them.
Excuse #1: “I have a law firm blog, but I don’t know what to write about.”
If you don’t know what to blog about, you may waste a lot of time staring at the blinking cursor on a blank page. You may decide to put off blogging until you have a new idea. With a busy schedule and lots of demands, weeks can pass before you have time to even think about new blog topics.
The solution to this problem comes down to planning — or, more specifically a good content plan. When you plan your law firm website content in advance, you won’t sit down at your desk wondering what to write about next. A good content plan should be a comprehensive document that helps you stay focused, lets you check in at milestones, and stops you from drifting away from the goal of blogging at regular intervals.
To learn more about content planning, watch our free, on-demand Content Planning Clinic to get started.
Excuse #2: “I’ll publish a new law firm blog post when I feel like writing.”
A problem for a lot of people is subscribing to the philosophy of “I’ll do that [errand/important assignment/chore] when I feel like it.”
Wait until the mood strikes you to blog and you might be waiting around a long time. Meanwhile, your potential clients are finding the answers to their questions on the blog and website of your competition who are adding new content to their site right now.
Ask yourself why you don’t feel like it. Do you feel unprepared? Are you unsure what to write about? Do you feel like you’ve said everything you can say about a topic? Sometimes when you’re better able to articulate what the problem is, you can solve the underlying issue that’s keeping you from writing.
Keeping to a schedule can be helpful, too. In combination with a good content plan, you’ll be able to hold yourself accountable and show up prepared to write new content when you said you would.
The more you blog, the easier it gets. For some attorneys, blogging can even become a lot of fun, especially once they see the results that it can bring to their firm.
If you’re still feeling short on time or inspiration, LawLytics offers content services that can be ordered à la carte or on an ongoing basis, depending on your law firm’s needs.
Excuse #3: “I’m tired of writing my law firm blogs the same way.”
Law firm blogging doesn’t have to be a dull experience, and there are lots of ways to write a good law firm blog post. You can explain one topic a number of different ways if you want. If you’ve got a good blog topic but you’re tired of presenting it the way you always do, try one of these formats:
- How-To’s: The “How To” can be used for all kinds of legal topics. Examples could include topics such as “How To Ask Your Spouse For A Divorce,” or “How To Protect Your Rights In a DUI Traffic Stop.”
- FAQs: A good law firm website needs a good law firm FAQ page. Blog posts can be a good place to elaborate on each one of those questions at length. In fact, you can internally link each question on a FAQ page to a relevant blog post if you’ve written one. That gives your potential clients the ability to answer their question at a glance on the FAQ page, or in much more detail in a blog post (or substantive evergreen page).
- The Listicle: The listicle can be a good choice for a blog post because it signals to the reader that they’ll be able to get through your content quickly while learning something valuable. Think topics like, “10 Things You Should Know About Medical Marijuana in California,” or “6 Things To Know About Criminal Trespass.”
- Top Lists: A variant of the listicle, you can write about subjects like, “The Top 5 Mistakes People Make At A DUI Checkpoint” or “The Top 3 Reasons Couples Get Divorced,” among others.
- Current Events: Is there something in the news recently that’s relevant to your practice area? Write about it. You can quickly summarize the news event and then give your thoughts on the subject in a way that’s useful to your potential client.
This year, meet your law firm’s marketing goals with LawLytics.
It’s time to start marketing your law firm without wasting time or money.
With some planning and an easy-to-use legal marketing platform, you can meet your law firm’s online marketing goals this year without unnecessary spending or tech frustrations.
If you’re ready for 2017 to be the year that you build a solid foundation for your firm, we’re ready to help you get there. Call LawLytics at 800-713-0161 or click here to schedule a consultation with us.
*Data source: University of Scranton Journal of Clinical Psychology