My Solo Law Practice Story: Discovering Online Legal Marketing
This is the seventh post in my blog series about how to start and build a solo law practice. This will be roughly a year-long series that will cover everything a lawyer needs to know about creating and growing a thriving law practice. In these early posts I’m taking...
My Solo Law Practice Story: How I Survived Until I Got My First Clients
In this post I’m going to talk about how I survived in the early months before I had a client base of my own, as well as cover some early legal marketing experiments.
New Realities and Habits That Will Form Your Law Firm’s Future
Just because they need you, or soon will, does not mean that they will engage you on your terms. Your potential clients’ buying habits are different now. And, when you understand and respect them, they actually make marketing, intake and client expectation management much easier.
4 Common Local Marketing Mistakes to Avoid on Your Law Firm’s Website
To create successful local pages means understanding what makes a good local page but also what you should avoid. In this episode of the Law Firm Marketing Decoded Podcast, we discuss four common local marketing mistakes that we see on law firm websites.
Beginning Content Creation Tips for Law Firms: The Key Elements of High-Quality Law Firm Website Content
In the last post of our content creation tips series, we discussed how high-quality content drives visibility in search results, brings potential clients to your law firm’s website, and encourages them to contact your firm. In this post, we discuss the elements of high-quality content on law firm websites.
My Story – Starting My First Law Firm
This is the fifth post in my blog series about how to start and build a solo law practice. At the beginning of the series I’m taking the time to tell my story, which I hope will frame the advice and opinions that I give in future posts. In the last post I covered the...
Beginning Content Creation Tips for Law Firms: How Potential Clients Find Lawyers Online
This post provides a foundation for understanding the importance of content creation on law firm websites. We’ll explore how potential clients find attorneys online, and explain the surprisingly simple connections between their actions, your law firm’s website, and the search engines (specifically, Google).
Beginning Law Firm Website Content Creation Tips: Series Introduction
This blog post introduces a new multi-part series that will cover beginning content creation tips for law firm websites. Whether you’ve never written content for your law firm’s website before or need a refresher on best practices for high-quality content creation — this series is for you, the attorney.
What Every Lawyer Should Know About Social Media Marketing
This article discusses the real value of social media for law firms to help attorneys understand what drives clients as opposed to bleeding profits.
Developing Law Firm Website Content Around Longtail Keywords
By building great content around longtail keywords and phrases, you can attract more — and better — potential clients to your firm. In this episode of the Law Firm Marketing Decoded Podcast, we’ll talk about the longtail: what it is and why you should focus on it for better attorney website marketing results.
Using Local Marketing to Help Potential Clients Find Your Law Firm Online
By providing relevant information that answers local potential clients’ questions, almost any page on a law firm website can become a more effective local online marketing tool. There are several easy ways to integrate local marketing into your law firm’s content plan. In this blog post, we’ll show you some easy local wins for your law firm’s online marketing.
How to Use Google’s Search Quality Ratings Guidelines to Build a Better Law Firm Website
In this episode of the Law Firm Marketing Decoded Podcast, we discuss what you need to know about Google’s Search Quality Ratings Guidelines and how you can use them to create law firm webpages that attract more business to your firm.
What Attorneys Should Know About Google’s May 2020 Core Algorithm Update
On Monday, Google announced a new core update — the second of 2020 — called the “May 2020 core update.” In this post, we’ll tell you what you need to know about this update and what it means for your law firm’s website.
What Every Lawyer Should Know About Legal Directories
Attorneys should understand how legal directories work to avoid the disadvantages of playing the games that directory businesses want them to play.
Using Your Law Firm’s Blog to Capitalize on Major Events
We like to encourage attorneys to use news stories as catalysts for their law firm’s blog posts. Attorneys can also benefit from the news when significant events dominate the news cycle. In this episode of the Law Firm Marketing Decoded Podcast, we’ll discuss the most important things you need to know about using your law firm’s blog to capitalize on significant events and drive more business to your law firm.
What Every Lawyer Should Know About Legal Marketing Agencies
The marketing agency model is ineffective for small law firms and solo practitioners at most budget levels, and there’s a modern more effective alternative.
How Google Fights Disinformation (and What It Means for Your Law Firm’s Website)
Since its inception, Google has been trying to provide the best web content to its users. These days, Google is also fighting misleading information on the web. In this post, we’ll discuss how Google is fighting disinformation as well as what it means for your law firm’s web presence.
Why SEO Is the Outcome of High-Quality Content Creation on Law Firm Websites
The truth about SEO for lawyers is that it’s easy for any attorney to achieve on their own. In this blog post, we’ll tell you what you need to know about SEO for your law firm and why effective, sustainable SEO is a byproduct of creating high-quality content on your website.
Week of April 27, 2020 – COVID-19 Action Items for Lawyers Stuck At Home
This is week five of the blog series containing a set of weekly action items. For those who have been following along, I’m going to spare the introduction, which you can find repeated by reviewing past posts (see Week 1, Week 2, Week 3 and Week 4). Once again this...
3 Things to Write About On Your Law Firm’s Blog
In this episode of the Law Firm Marketing Decoded Podcast, we discuss what you need to know about blogging the right way as well as three things you can write about on your law firm’s blog.