What Every Lawyer Should Know About Social Media Marketing
This article discusses the real value of social media for law firms to help attorneys understand what drives clients as opposed to bleeding profits.
Developing Law Firm Website Content Around Longtail Keywords
By building great content around longtail keywords and phrases, you can attract more — and better — potential clients to your firm. In this episode of the Law Firm Marketing Decoded Podcast, we’ll talk about the longtail: what it is and why you should focus on it for better attorney website marketing results.
Using Local Marketing to Help Potential Clients Find Your Law Firm Online
By providing relevant information that answers local potential clients’ questions, almost any page on a law firm website can become a more effective local online marketing tool. There are several easy ways to integrate local marketing into your law firm’s content plan. In this blog post, we’ll show you some easy local wins for your law firm’s online marketing.
How to Use Google’s Search Quality Ratings Guidelines to Build a Better Law Firm Website
In this episode of the Law Firm Marketing Decoded Podcast, we discuss what you need to know about Google’s Search Quality Ratings Guidelines and how you can use them to create law firm webpages that attract more business to your firm.
What Attorneys Should Know About Google’s May 2020 Core Algorithm Update
On Monday, Google announced a new core update — the second of 2020 — called the “May 2020 core update.” In this post, we’ll tell you what you need to know about this update and what it means for your law firm’s website.
What Every Lawyer Should Know About Legal Directories
Attorneys should understand how legal directories work to avoid the disadvantages of playing the games that directory businesses want them to play.
Using Your Law Firm’s Blog to Capitalize on Major Events
We like to encourage attorneys to use news stories as catalysts for their law firm’s blog posts. Attorneys can also benefit from the news when significant events dominate the news cycle. In this episode of the Law Firm Marketing Decoded Podcast, we’ll discuss the most important things you need to know about using your law firm’s blog to capitalize on significant events and drive more business to your law firm.
What Every Lawyer Should Know About Legal Marketing Agencies
The marketing agency model is ineffective for small law firms and solo practitioners at most budget levels, and there’s a modern more effective alternative.
How Google Fights Disinformation (and What It Means for Your Law Firm’s Website)
Since its inception, Google has been trying to provide the best web content to its users. These days, Google is also fighting misleading information on the web. In this post, we’ll discuss how Google is fighting disinformation as well as what it means for your law firm’s web presence.
Why SEO Is the Outcome of High-Quality Content Creation on Law Firm Websites
The truth about SEO for lawyers is that it’s easy for any attorney to achieve on their own. In this blog post, we’ll tell you what you need to know about SEO for your law firm and why effective, sustainable SEO is a byproduct of creating high-quality content on your website.
Week of April 27, 2020 – COVID-19 Action Items for Lawyers Stuck At Home
This is week five of the blog series containing a set of weekly action items. For those who have been following along, I’m going to spare the introduction, which you can find repeated by reviewing past posts (see Week 1, Week 2, Week 3 and Week 4). Once again this...
3 Things to Write About On Your Law Firm’s Blog
In this episode of the Law Firm Marketing Decoded Podcast, we discuss what you need to know about blogging the right way as well as three things you can write about on your law firm’s blog.
3 Things the Best Law Firm Websites Have in Common
What many attorneys don’t realize is that regardless of each firm’s unique goals and priorities, there’s a predictable formula that helps law firms get a steady stream of clients from their law firm’s website. The best law firm websites have several things in common. In this episode of the Law Firm Marketing Decoded Podcast, we’ll show you what you need to know about getting a law firm website that drives more business to your firm.
Stuck at home during COVID-19? Here’s how to write law firm website content that resonates with potential clients.
If you’re an attorney with downtime during the COVID-19 crisis, there’s no better time to learn the right way to drive more business to your law firm through your website and start executing a content-based plan that will benefit you now and in the future. In this blog post, we’ll discuss how to write law firm website content that brings more visitors to your website and inspires potential clients to contact you.
Week of April 20, 2020 – COVID-19 Action Items for Lawyers Stuck At Home
Three weeks ago, I introduced a new blog series containing a set of weekly action items. The aim is to inspire attorneys who are stuck at home to use their downtime wisely and productively to position their firms for success when life and business get back to normal...
My Story – The Time Between Law School Graduation and Opening My First Law Firm
Law school and the bar exam are a crucible of sorts. In experiencing and surviving a stressful and transformational experience, lifelong bonds are created with people with whom, prior to law school, the law student may have had little to nothing in common. There are several classmates that, had we met in the real world without the context of law school, we would have never become friends. Nevertheless, because of the law school experience, we’re friends for life. I keep in contact with many of my classmates, and a good many of them have become LawLytics customers.
For Job Security, Attorneys Should Own Their Firms Plus The Following
The good news is that, as an attorney, whether you’re a law firm owner now and want to gain more control, or whether you’re thinking about opening your own firm, your license to practice law comes with an implied license to take control of your future. Taking control, and achieving true independence, is easy to do once you have the right mindset.
Week of April 13, 2020 – COVID-19 Action Items for Lawyers Stuck At Home
Two weeks I introduced a new blog series containing a set of weekly action items. The aim is to inspire attorneys who are stuck at home to use their downtime wisely and productively in a way that will position their firms for success when life and business get back to...
How I Used Law School to Prepare to Open a Successful Solo Law Firm
If you want to start your own law practice right out of law school, you can absolutely do it, and it can absolutely give you a lucrative and highly fulfilling career. Whether you’re pre-law, a 1L or a 3L wondering when you’ll get the chance to take the bar exam (I’m writing this in the thick of the COVID-19 crisis lockdown), now is the time to embark on that solo practice journey, or start exploring whether it’s right for you. I hope my story, which outlines one of infinite possible paths, is helpful, and that the subsequent posts in this series will give you the tools and inspiration to successfully make that choice and that leap.
The Two Common Reasons Why Law Firm Websites Underperform
If your law firm website is underperforming, there are generally only two reasons why that’s happening. In this brief episode of the Law Firm Marketing Decoded Podcast, we’ll discuss what to do in either of these situations as it relates to your law firm’s website.