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COVID-19 Legal Marketing Resource Center

Resources to help attorneys survive and thrive during the COVID-19 crisis and aftermath.

I have grown law practices through two recessions, including the great recession. Scary and unfamiliar times naturally cause people (including lawyers) to question fundamentals. Some reflexively pull back when they should be pushing forward or staying the course, while others use the “stay and pray” method and hope for a return to an old normal that is unlikely to recur.

The COVID-19 crisis is bringing unprescedented danger and opportunity for solo practitioners and small law firm owners. I hope that this series of blog posts will help you lead your law firm through the crisis and empower you to set your practice up for long-term success.

 

Dan Jaffe is admitted to practice law in Washington State (1998) and Arizona (2000), and built successful practices in both states.

New Realities and Habits That Will Form Your Law Firm’s Future

New Realities and Habits That Will Form Your Law Firm’s Future

Just because they need you, or soon will, does not mean that they will engage you on your terms. Your potential clients’ buying habits are different now. And, when you understand and respect them, they actually make marketing, intake and client expectation management much easier.

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Stuck at home during COVID-19? Here’s how to write law firm website content that resonates with potential clients.

Stuck at home during COVID-19? Here’s how to write law firm website content that resonates with potential clients.

If you’re an attorney with downtime during the COVID-19 crisis, there’s no better time to learn the right way to drive more business to your law firm through your website and start executing a content-based plan that will benefit you now and in the future. In this blog post, we’ll discuss how to write law firm website content that brings more visitors to your website and inspires potential clients to contact you.

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For Job Security, Attorneys Should Own Their Firms Plus The Following

For Job Security, Attorneys Should Own Their Firms Plus The Following

The good news is that, as an attorney, whether you’re a law firm owner now and want to gain more control, or whether you’re thinking about opening your own firm, your license to practice law comes with an implied license to take control of your future. Taking control, and achieving true independence, is easy to do once you have the right mindset.

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We’re Wartime Lawyers Now – So Find Your Law Firm’s Strategic Inflection Point

We’re Wartime Lawyers Now – So Find Your Law Firm’s Strategic Inflection Point

As a law firm owner, you’re in control of your own destiny. You chose to be your own boss for a reason. You took risks and worked hard to attain that control and freedom of choice, and to put your destiny in your own hands. That choice is a reflection of who you are, of your entrepreneurial spirit. Even if your status quo has been disrupted (and who’s hasn’t?), you now have the opportunity — perhaps a once-in-a-lifetime opportunity — to positioning you law practice to win post-crisis while at the same time serving your clients and your community through the crisis.

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Week of April 6, 2020 – COVID-19 Action Items for Lawyers Stuck At Home

Week of April 6, 2020 – COVID-19 Action Items for Lawyers Stuck At Home

April 6, 2020 – The is week-two of the challenge. I urge you to use this time productively. As lawyers, we have not only the ability, but the obligation to lead through the COVID-19 crisis and aftermath. Doing so will not only serve your clients and your community, but will help position your firm for success for years to come.

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Thoughts on opportunity for unemployed lawyers and law grads

Thoughts on opportunity for unemployed lawyers and law grads

It's the last day of March 2020. Job losses are mounting. Three-million plus reported just last week. And if you’re like me, you probably suspect that reality will be much worse than the current numbers when overloaded state unemployment systems catch up to reality....

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CARES Act Funding for Small Law Firms – Danger or Opportunity?

CARES Act Funding for Small Law Firms – Danger or Opportunity?

If I was a small law firm owner right now, and if I had access to government backing to keep good employees on staff (even when there isn’t the revenue or typical job description-aligned work to support remaining fully staffed), I would. But I would do so with a clear agreement with each and every member of my retained team that they would be working, every day, full days, to build a foundation for the next decade of success in the firm. I would let them know that, short of putting themselves or their families in harms way, I expect that the boundaries of the job description that they had before the COVID-19 crisis do not apply until further notice.

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Thoughts on keeping your legal marketing overhead fixed and low through recessions and boom times

Thoughts on keeping your legal marketing overhead fixed and low through recessions and boom times

With the fear, uncertainty and upheaval created by the COVID-19 pandemic, many solo practitioners and small firm owners are worried about their marketing. And some are needlessly hurting because of it. My hope is that this post will give you, the solo or small firm owner, a perspective and an alternative path for your marketing that will lead to peace of mind and steadiness of business.

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Help: I’m worried about my law firm’s present and future because of COVID-19

Help: I’m worried about my law firm’s present and future because of COVID-19

Everything I’m about to say assumes that your law firm is not in dire straits because your overhead is killing you while your clients are busy focusing on non-legal matters of life and death, and wrestling the fears Americans normally are not forced to confront. If your firm is in dire financial shape, what I’m about to say will only matter if you 1) survive and 2) have good marketing in place to when the storm passes and the tsunami of legal work and opportunity (that I’ll speculate about below) arrives. If you are wondering how you’re going to survive, the first thing that you need to do is get moving.

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Technology We Use to Work Remotely

Technology We Use to Work Remotely

This post will outline the technology that the LawLytics team uses to effectively work (from the office and recently from home). Some of the technology may be useful to lawyers trying to adapt to the new reality of remote work in the thick of the Coronavirus pandemic.

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The Legal Marketing Mindset That Wins In Recession and Boom Times

The Legal Marketing Mindset That Wins In Recession and Boom Times

The best time to build sustainable legal marketing, and secure a sustainable advantage, is when business is slow. The more you strategically utilize your downtime to work on your website, the less future slow times you’ll have, and the more you’ll be able to choose the types of cases and clients you want to engage because each opportunity in the future will cost you nothing.

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