If I was a small law firm owner right now, and if I had access to government backing to keep good employees on staff (even when there isn’t the revenue or typical job description-aligned work to support remaining fully staffed), I would. But I would do so with a clear agreement with each and every member of my retained team that they would be working, every day, full days, to build a foundation for the next decade of success in the firm. I would let them know that, short of putting themselves or their families in harms way, I expect that the boundaries of the job description that they had before the COVID-19 crisis do not apply until further notice.

With the fear, uncertainty and upheaval created by the COVID-19 pandemic, many solo practitioners and small firm owners are worried about their marketing. And some are needlessly hurting because of it. My hope is that this post will give you, the solo or small firm owner, a perspective and an alternative path for your marketing that will lead to peace of mind and steadiness of business.

As I write this the curve of diagnosed COVID-19 cases in the Unites States is still rising sharply. As the nation grapples with fear and uncertainty, and in Washington DC politicians play politics, most lawyers are stuck at home. For most, business has slowed, and for...

Technology is core to keeping law offices of all sizes running. Last weekend, at the request of several of our customers, I published summaries of the technologies that we use at LawLytics that allow us to operate in the office and remotely with equal efficiency....

Everything I’m about to say assumes that your law firm is not in dire straits because your overhead is killing you while your clients are busy focusing on non-legal matters of life and death, and wrestling the fears Americans normally are not forced to confront. If your firm is in dire financial shape, what I’m about to say will only matter if you 1) survive and 2) have good marketing in place to when the storm passes and the tsunami of legal work and opportunity (that I’ll speculate about below) arrives. If you are wondering how you’re going to survive, the first thing that you need to do is get moving.

This post will outline the technology that the LawLytics team uses to effectively work (from the office and recently from home). Some of the technology may be useful to lawyers trying to adapt to the new reality of remote work in the thick of the Coronavirus pandemic.

The best time to build sustainable legal marketing, and secure a sustainable advantage, is when business is slow. The more you strategically utilize your downtime to work on your website, the less future slow times you’ll have, and the more you’ll be able to choose the types of cases and clients you want to engage because each opportunity in the future will cost you nothing.

This is the first post in a new series that I'll be writing about how solos and small law firms can set themselves up for long-term success during the current pandemic. Introduction: Why I’m writing this now At LawLytics, we’re on mandatory work from home protocol in...