4 Local Marketing Mistakes to Avoid on Your Law Firm’s Website
To create successful local pages means understanding what makes a good local page but also what you should avoid. Here are four common local marketing mistakes that we see on law firm websites.
Does the Number of Pages on Your Law Firm’s Website Affect Your Google Ranking?
In this episode of the Law Firm Marketing Decoded Podcast, we’ll tell you what you need to know about the relationship between the number of pages on your site and Google rankings.
3 Things to Write About on Your Law Firm’s Blog
Frequent blogging helps your law firm’s website get found and has an amplifying effect on the content on the rest of your law firm’s website. However, some attorneys aren’t sure what to write about to drive more traffic to their law firm’s website. Here are three things you can write about on your law firm’s blog.
Why Google Wants Law Firms to Focus on High-Quality Content
In this episode, we discuss the importance of high-quality content from the search engine’s perspective, as well as what drives Google to reward high-quality website content with better placement in search results.
3 Things the Best Law Firm Websites Have in Common
Regardless of each firm’s unique goals and priorities, there’s a predictable formula that helps law firms get a steady stream of clients from their law firm’s website. The best law firm websites have some things in common. Here’s what you need to know about getting a law firm website that drives more business to your firm.
How to Develop Your Law Firm Practice Area Pages Over Time
When you’re developing the content on a new law firm website, it generally makes sense to start by building practice area pages. Good practice area pages help potential clients understand more about their case or problem, whether your law firm can help them, and what they should do next. Here’s how to grow and develop your practice area pages over time.
How to Handle Negative Reviews About Your Law Firm
In this episode of the Law Firm Marketing Decoded Podcast, we discuss what attorneys need to know about how to handle a bad review, whether or not you know who left that review about your law firm.
Which Case Results Should I Post on My Law Firm Website?
In this episode of the Law Firm Marketing Decoded Podcast, we examine how various types of case results can be impactful for potential clients when they’re written and displayed correctly.
How to Turn General Website Content into Unique Content for Your Law Firm
To write content that is unique to your law firm and benefits your potential clients, all you need is a small perspective shift. Here are some easy tips to help you take general website content to the next level.
How to Get Natural Backlinks to Your Law Firm’s Website
Receiving a backlink from another site can positively affect your law firm’s visibility, but only if you earn the backlink naturally. In this brief podcast episode, we discuss what you need to know about backlinks and how they can benefit your law firm.
Two Major Reasons Why Law Firm Websites Underperform
There are generally only two reasons why a law firm website is underperforming: Either your site isn’t attracting a sufficient number of qualified potential clients, or your website isn’t converting viable potential clients into leads. In this post, we discuss what to do in either of these situations as it relates to your law firm’s website.
When to Have a Ghostwriter Create Content on Your Law Firm’s Website
How do you know when it’s a better idea to write your own law firm website content or to hire a proxy writer? In this blog post, we’ll discuss when it may be time to delegate content writing to someone else.
What Do Attorneys Really Need to Know About Law Firm SEO?
In this episode, we’ll explain what attorneys need to know about SEO to have a successful law firm website.
What Does Google’s January 2020 Core Algorithm Update Mean for Your Law Firm’s Website?
Google announced that it began implementing a new core update on Monday, the first core algorithm update of the new year. Here’s what to know about this change to Google’s search algorithm, and how it might affect your law firm’s website.
Developing Law Firm Website Content Around Longtail Keywords
Longtail keywords and phrases are something that your potential clients use to find attorneys online. By focusing on these kinds of searches, you can attract more — and better — potential clients to your firm. In this blog post, we’ll talk about the longtail: what it is and why you should focus on it.
Creating Law Firm Website Content That Potential Clients Can Understand, Use, and Act On
In this episode, we discuss how to get the most value out of the content on your law firm’s website by creating content that your potential clients can understand, use, and act on.
3 Things to Do for a Better Law Firm Website in 2020
If your law firm’s website didn’t produce results for your firm in 2019, the beginning of 2020 is an excellent time to create a winning strategy for your law firm’s web marketing. Here are three things to do that will help you build a website that drives more potential clients to your law firm.
How to Get More Reviews for Your Law Firm in 2020
In this episode of the Law Firm Marketing Decoded Podcast, we’ll discuss the importance of reviews, the online reviews ecosystem, and how to make it easier to get more reviews in 2020.
Do More Webpages on My Law Firm’s Website Translate to a Better Google Ranking?
Having more pages on your law firm’s website can mean better rankings, but only when those pages meet some particular criteria. The pages that you create on your law firm’s website need to achieve some specific things to do well with Google. Here’s what you need to know about creating pages on your law firm’s website.
Developing a Better Law Firm Blogging Strategy
In this episode of the Law Firm Marketing Decoded Podcast, we discuss what makes a good law firm blog post, where they fit into your law firm’s online marketing, and when it can make sense to take up a more aggressive blogging strategy.