Coronavirus and your small law firm: How to ensure your business survives and thrives
This is the first post in a new series that I'll be writing about how solos and small law firms can set themselves up for long-term success during the current pandemic. Introduction: Why I’m writing this now At LawLytics, we’re on mandatory work from home protocol in...
How to Use Your Law Firm’s Blog to Capitalize on Major Events
In this blog post, we’ll discuss the most important things you need to know about using your law firm’s blog to capitalize on significant events and drive more business to your law firm.
How to Stay in Control When You Hire a Ghostwriter For Your Law Firm’s Website
When you hire a ghostwriter to create content for your law firm’s website, staying in control of your website comes down to three key concepts. In this episode of the Law Firm Marketing Decoded Podcast, we’ll discuss what to know about executing each of these concepts the right way if you choose to hire a ghostwriter.
Our Commitment to You During COVID-19 Outbreak
Dear LawLytics Members, Thank you for entrusting your firm's most essential piece of marketing infrastructure, your website, to LawLytics. We take the responsibility very seriously, and want to let you know our planning and thinking around the COVID-19 outbreak. The...
What Google Wants from Law Firm Websites in 2020
When attorneys understand what Google wants, and they use the right tools, they get a better ROI from their law firm’s website. Here’s what attorneys need to know about what Google wants from law firm websites in 2020.
How to Handle Fake Online Reviews About Your Law Firm
In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to deal with fake online reviews about your law firm.
How Blogging Can Be a Difference-Maker for Attorneys: Podcast Episode 75
When it comes to successful law firm marketing online, one of the best things attorneys can do aside from developing rich substantive and local content is to publish blog posts regularly. In this episode of the Law Firm Marketing Decoded Podcast, we discuss how blog posts are different from other pages on your law firm’s website and how to use them to drive more traffic to your firm.
4 Things Lawyers Should Know About Google’s Search Quality Ratings Guidelines
We often encourage attorneys to read through Google’s Webmaster Guidelines to understand how to have a law firm website that succeeds with the search engine. However, Google also provides other resources that are valuable to attorneys that want to get the most out of their law firm’s website. Google’s Search Quality Ratings Guidelines take an in-depth look at the features that make a high-quality webpage.
4 Local Marketing Mistakes to Avoid on Your Law Firm’s Website
To create successful local pages means understanding what makes a good local page but also what you should avoid. Here are four common local marketing mistakes that we see on law firm websites.
Does the Number of Pages on Your Law Firm’s Website Affect Your Google Ranking?
In this episode of the Law Firm Marketing Decoded Podcast, we’ll tell you what you need to know about the relationship between the number of pages on your site and Google rankings.
3 Things to Write About on Your Law Firm’s Blog
Frequent blogging helps your law firm’s website get found and has an amplifying effect on the content on the rest of your law firm’s website. However, some attorneys aren’t sure what to write about to drive more traffic to their law firm’s website. Here are three things you can write about on your law firm’s blog.
Why Google Wants Law Firms to Focus on High-Quality Content
In this episode, we discuss the importance of high-quality content from the search engine’s perspective, as well as what drives Google to reward high-quality website content with better placement in search results.
3 Things the Best Law Firm Websites Have in Common
Regardless of each firm’s unique goals and priorities, there’s a predictable formula that helps law firms get a steady stream of clients from their law firm’s website. The best law firm websites have some things in common. Here’s what you need to know about getting a law firm website that drives more business to your firm.
How to Develop Your Law Firm Practice Area Pages Over Time
When you’re developing the content on a new law firm website, it generally makes sense to start by building practice area pages. Good practice area pages help potential clients understand more about their case or problem, whether your law firm can help them, and what they should do next. Here’s how to grow and develop your practice area pages over time.
How to Handle Negative Reviews About Your Law Firm
In this episode of the Law Firm Marketing Decoded Podcast, we discuss what attorneys need to know about how to handle a bad review, whether or not you know who left that review about your law firm.
Which Case Results Should I Post on My Law Firm Website?
In this episode of the Law Firm Marketing Decoded Podcast, we examine how various types of case results can be impactful for potential clients when they’re written and displayed correctly.
How to Turn General Website Content into Unique Content for Your Law Firm
To write content that is unique to your law firm and benefits your potential clients, all you need is a small perspective shift. Here are some easy tips to help you take general website content to the next level.
How to Get Natural Backlinks to Your Law Firm’s Website
Receiving a backlink from another site can positively affect your law firm’s visibility, but only if you earn the backlink naturally. In this brief podcast episode, we discuss what you need to know about backlinks and how they can benefit your law firm.
Two Major Reasons Why Law Firm Websites Underperform
There are generally only two reasons why a law firm website is underperforming: Either your site isn’t attracting a sufficient number of qualified potential clients, or your website isn’t converting viable potential clients into leads. In this post, we discuss what to do in either of these situations as it relates to your law firm’s website.
When to Have a Ghostwriter Create Content on Your Law Firm’s Website
How do you know when it’s a better idea to write your own law firm website content or to hire a proxy writer? In this blog post, we’ll discuss when it may be time to delegate content writing to someone else.