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LawLytics Blog

Speaking Your Potential Clients’ Language For Better Online Law Firm Marketing: Podcast Episode 32

The language that you choose for the content on your law firm’s website can make a significant difference in how potential clients find you, how they interpret what you have to say, and whether or not they decide to hire you when the time is right to choose an attorney. In this episode, we discuss how to choose the right language to reach your law firm’s intended audience. 

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Longtail Keywords & Your Law Firm’s Website

Your potential clients often find attorneys through what are called “longtail” searches — the highly specific searches that are related to their case or problem. When attorneys stop focusing on basic keyword searches and instead focus on creating content around longtail searches, they’re much more likely to engage with more (and better quality) potential clients.

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2018 “Google Crackdown” – Should Attorneys Worry?

If you received an email about a “Google Crackdown” expected in the coming months, this article will explain what it is and what you need to do. The TLDR; version is that the “crackdown” is a fiction fabricated by ethically challenged spammers, and you need not do anything because there is nothing to it.

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New Ebook: SEO Basics For Lawyers

Many SEO providers and marketing companies profit from keeping attorneys in the dark. They claim that SEO is too complex for attorneys to do it successfully, or that it requires too much effort for attorneys to do it on their own. If you believe these things are true, this ebook is for you.

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