Creating Law Firm Website Content That Potential Clients Will Read
This strategy can help you identify, organize, and write about the information that your potential clients value most, and that Google is likely to return in search results for relevant queries.
Solo Practitioners: Should You Write For Your Website In 1st Or 3rd Person?
Which perspective or point of view (PoV) works best for solo practitioners on their law firm websites? The answer depends on several things, including who your potential clients are and what message you’re trying to convey. Here are a few ways to think about choosing the perspective that sends the right message to potential clients.
Does Your Law Firm SEO Provider Follow Google Webmaster Guidelines?
Google’s Webmaster Guidelines are an essential part of successful online legal marketing, regardless of who is writing, editing and optimizing your web content. This post will focus on what can happen when attorneys hire a SEO provider who doesn’t understand or follow Google’s rules.
4 Easy Ideas For A Better Office Location Page On Your Law Firm’s Website
A good location page not only helps potential clients find your law firm’s office, it can help influence their decision to contact your office in the first place.
Here are four easy ways to turn your location page into an effective local marketing tool that helps drive new business for your law firm.
The Right Way To Use Title Tags On Your Law Firm’s Website
Myths and misinformation abound regarding title tags and their role in search engine optimization (SEO) for law firm websites. Here’s what every lawyer needs to know to create optimal title tags to improve their online visibility and engagement.
Evergreen Pages: Why Your Law Firm Website Needs Them
Well-crafted evergreen content answers potential clients’ most important questions. When evergreen pages are done right, they can help to differentiate you from your competition.
10 Power Tips For Attorneys Who Blog
No matter where you are in your blogging process, our top ten posts on blogging for attorneys can help. Here are some quick tips to help you get — and stay — on the right track.
Does Your Law Firm SEO Provider Understand Legal Ethics?
When law firms hire a non-attorney who doesn’t understand legal ethics to handle some or all of their law firm’s web presence, it can cause major headaches for law firms along the line.
Series Introduction: 5 Questions Attorneys Should Ask Before Hiring A Law Firm SEO Company
This series will cover five important SEO questions that you should ask the individual or company that you’re thinking about hiring to create, edit, and/or optimize your web content.
5 Mistakes On Your Law Firm’s Homepage (And How To Fix Them)
A well-designed, content-rich homepage can help a potential client decide to engage with your law firm. A poorly designed or confusing homepage can drive potential clients away. Here are five of the most common law firm website homepage mistakes, plus tips for how to fix them.
6 Myths About Law Firm Blogging
Attorneys don’t have to have the biggest budget in the game in order to compete online. When small firms and solo practitioners use have the right knowledge, tools and strategies, they can do effective blogging that drives business to their firm without wasting time or money.
3 Ways To Revamp The Attorney Bio On Your Law Firm Website
If your attorney bio only notes where you went to school, which bars you’re admitted to, and a bulleted list of publications and awards, you may be missing an opportunity to generate new business. If you think your bio page needs a refresh, here are three ways to revamp it.
4 Quick Law Firm SEO Tips For Attorneys
Here are four quick tips that can help you better optimize your law firm’s website and attract more potential clients without wasting your time or money.
Does Keyword Density Matter For Law Firm Websites?
Search engines are much more advanced than they were even a few years ago. Yet, we sometimes see attorneys who are still concerned with keyword density as a useful SEO strategy.
3 Ways To Avoid Google Penalties On Law Firm Websites
Google’s system is set up to reward websites that follow their guidelines. Google penalizes websites that try to game the system by demoting those website pages in search engine results. That can harm your law firm’s business.
Is Your Law Firm Website Content Client-Friendly?
Here are five tips for writing client-friendly content that increases engagement from web visitors, provides an improved user experience on your site, and draws potential clients to your firm.
How Do I Decide What To Write About On My Law Firm Website?
Here are several tips for creating and structuring your law firm’s website content as you start and grow your law firm’s web presence.
Your Attorney Bio: 5 Common Mistakes We See On Law Firm Websites
Some attorney bios we see are dull, unoriginal, and don’t do much to connect with web visitors. Some unintentionally drive potential clients away. Here are five common mistakes that we see that can affect how your potential clients perceive you and your law firm.
5 Tools Attorneys Should Consider Adding To Their Technology Stack
Lawyers often play many roles and often have many added responsibilities outside of being a lawyer. But, using the right tools can make these kinds of responsibilities easier. Here are five tools that natively integrate with LawLytics and that we think attorneys should consider adding to their technology stack.
Is Your Law Firm Making A Good First Impression?
Let’s look at the role first impressions have on the perceptions of your potential clients, and therefore on your happiness and livelihood as a lawyer.