Five Marketing Resources for the Lawyer on a Budget
Read on for the five marketing resources that every lawyer on a budget should use to help drive more business at a lower cost.
Tips for Using the Google Business Profile Updates Feature
Read on for more information on Google Business Profile, seven tips for optimizing your GBP updates, and instructions on how to begin posting to your business profile.
Artificial Intelligence and Your Law Firm
Listen to this episode of the Law Firm Marketing Decoded podcast for more information on AI in the legal tech space, the impact of artificial intelligence on your current legal technology, and some of the major challenges that come with using AI-generated content for your law firm website.
What Lawyers Can Do Today to Still Be Here Tomorrow
Read on for three practices that will help you to stay relevant in your field and defeat the threat of a full tech takeover.
Is Your Marketing Agency Doing This? 5 Unethical Marketing Tactics
In this episode of the Law Firm Marketing Decoded podcast, we’ll be reviewing five unethical marketing agency tactics to look out for and how to know you’re with a trusted digital partner.
Creating Your Legal Content Marketing Funnel
For attorneys, optimizing their legal content marketing funnel can result in a more aligned client base and better lead-to-client conversion. Read on for more information on legal content marketing funnels, their essential functions, and the four stages of a legal content marketing funnel.
Client Personas: The Basics
Listen to this episode of the Law Firm Marketing Decoded podcast where we’ll be reviewing why attorneys benefit from creating client personas and the motivation behind creating more than one client persona.
Tips for Writing Law Firm Web Content Using AI
Read on for some common challenges of AI-generated content and tips on using AI for your law firm website content smartly and safely.
5 Unethical Marketing Agency Tactics
When it comes to your digital marketing strategy, there are rarely any shortcuts to sustained success. Instead, true search engine optimization is a result of consistent efforts over time. Read on for five unethical marketing agency tactics to look out for, and how to know you’re with a trusted digital partner.
LawLytics Has a New Feature that Tips the Scales in Law Firm Website Content
When successful, a law firm website does many things, the first of which garners leads and the second of which converts those leads into new clients. But content requires a lot of resources, like time and money, to get it right. Those are resources that attorneys, especially solo and small law firms, would rather use in the actual practice of law rather than on a website. Understanding this problem, LawLytics has created a solution: The Content Assistant.
Balancing Empathy and Automation for Better Client Acquisition
Read on to learn how to effectively balance empathy with automation for a more efficient client journey and improved client acquisition.
How to Know if You Need Multiple Law Firm Websites
In this episode of the Law Firm Marketing Decoded podcast, we’ll be talking about some of the key indications that you may (or may not) need multiple law firm websites to reach your business goals.
Creating the Most Effective Contact Form
Read on for tips on creating the most effective web form for your practice based on your business goals.
3 Ways to Satisfy Google’s Search Quality Guidelines
In this episode of the Law Firm Marketing Decoded podcast, we’re going to be learning more about Google’s search quality guidelines and how to improve the expertise, authoritativeness, and trustworthiness also known as E-A-T of your website to achieve better visibility on Google for relevant and local searches.
Essential Pages for Your Law Firm Website
Read on for the top pages solos and small law firms should include and plan out in detail when developing a website content map.
The Three Zones for Social Media Success
Listen to our latest Law Firm Marketing Decoded podcast for a breakdown of the three major social media “zones,” tips for developing successful social media habits, and how to make social media the perfect complement to your firm’s website.
What is the Impact of AI on Legal Tech?
With any technology, it’s important to know what your options are and what is going to be the best solution for you and your practice. Read on for more information on AI in the legal tech space and the impact of artificial intelligence on your current legal technology.
5 Mistakes to Avoid on Your Practice Area Pages
Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing the five mistakes you should avoid on your practice area pages to get the most out of your website content.
Your Game Plan for Dealing with Negative Google Reviews
Read on for the first steps you should take if you have received a negative Google review and tips for getting more positive reviews for your practice.
Breaking Down Bounce Rate for Your Law Firm Website
Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing what bounce rate is, what an exit rate is, and what you can do if your law firm website bounce rate is high.