Series: "A Firm Foundation"

For attorneys, the quality of leads that they get from their marketing is the most important thing, bar none.

Today I recorded a brief video blog post about positing your law firm in your clients minds. I hope you enjoy, and please let me know what you think.

I’m here to tell you that I have never once seen attorneys (who follow Google Webmaster Guidelines and that have the proper infrastructure to their site) suffer from a Google algorithm update. It just doesn’t happen if you’re doing the fundamentals.

In this video blog post I share a quick and easy way that attorneys can use video, talk about what they already know and talk with clients about regularly, and create content that is more effective than any content that a marketing agency could create for them in short order.

5.24.2021 – I recorded this short video blog post about using your law firm’s website to help you deliver and enforce expectation management at scale. It’s something that will make your life as a solo practitioner or small law firm owner easier — and your clients will appreciate it, too.

If you’re an attorney looking to build value that you can harvest, and assets that another attorney will be grateful to own, when it’s time to retire or otherwise move on from the daily practice of law, I hope that this video blog post helps spark ideas about how you can use your firm’s website to simultaneously create revenue for your practice today, and build transferrable equity to you or your family can harvest down the road.

Why do some law firms have or need multiple websites instead of just one. In this video blog post, I answer that question. For most small firms, a single website is all they will will ever need.

In this video blog post I talk about the conversations that I have frequently had with lawyers who are thinking about starting their own law firms. These conversations happen with lawyers with a wide range of experience, from just out of law school, to leaving medium to large firms, or government employment one, two or even three decades into their legal careers.

Today I’m concluding my story about hiring my first law firm employees with the final part of this chapter… hiring my fiancée. Before I talk about why having my fiancée work for me didn’t work out, here’s how I skillfully deployed impulsive thinking disguised as genius to justify the hire.

Today I’m going to pause my story about hiring my first law firm employees to address something unexpected.

On Wednesday, I wrote something that turned out to touch more of a nerve (and was more controversial) than I had imagined or intended. In a blog post about my early experiences hiring law firm employees,

Today we’ll talk about my next hire, my first true experienced law legal assistant, and how that made my life and my practice so much more scalable, but also, as a solo practitioner made me vulnerable.

As a frazzled attorney with the burden of seemingly more weighty things (my next trial, keeping my clients out of jail, and saving their families and careers) it was easy to engage in magical but flawed thinking. I believed saying “You’re hired” would solve my problems and wouldn’t create new ones.

I had clients and revenue. My practice was growing rapidly. I had a real office (not a starter office closet) and a building with parking occupied by lawyers. The building provided a shared receptionist. She answered my phones, which were routed through a rats nest of analogue wires that somehow connected the right lines to the right rooms.

What I really needed was to start thinking like a business owner rather than a solo operator. Businesses hire employees, and I would need to do so if I wanted to sustain what I had built, let alone grow.