We’ve all seen the attorneys who are getting thousands of views on videos where they simply talk about a legal topic. What’s their secret? And how can you use this for your practice to attract more potential clients to your website?
Video blogging is more accessible and affordable for attorneys than you may think, and chances are you already have everything you need to get started. Read on for a few key tips that will get you ready to press record and create video content today.
Step 1: Establish your recording setup
Curate a good video backdrop that you can repurpose for multiple recordings. For many attorneys, a plain white or black background will work great. If you already have a large, branded sign or wall hanging with your firm’s logo, this also makes for a perfect backdrop.
Next, double check that everything in your frame is tidy and without distraction. It is also important to check that you have plenty of light.
To make sure your videos are compatible with YouTube, social media, and your firm’s website, film them landscape (horizontally). Use a tripod to keep the video steady or prop up your phone or camera on something that is at eye level.
A good rule of thumb is to keep your recordings to under three minutes, otherwise you may lose your audience. Make sure you have an easy way to cut and edit videos on your phone or computer. Chances are, your device already has a free-to-use app that can help you with this.
Step 2: Brainstorm your video content
If you’re new to video blogging, you may be wondering what your videos should be about. Start by considering what common questions and topics you discuss with your clients. These are perfect and effective topics for video content. Once you have a few topics in mind, simply treat your video blog as a discussion with a client and address any questions they may have in the language you typically use with your clients.
While it is important to keep your videos under three minutes in length, this may not be enough time to fully cover the topic. In this case, it’s best to create a video series that answers a larger question in parts that are easy to watch and understand. For example, a family law attorney may want to create a video series that covers all the steps to prepare for a divorce, each step as its own video.
Client video testimonials are another effective tool for attracting new clients to your firm. These work similarly to written testimonials, and only require a few additional elements to set up. It’s best to strike when the iron is hot when recording a video testimonial with a happy client. Make the ask of your client upon closing the case– don’t wait. This way, the case is fresh in your client’s mind and they are more willing to help you with recording a testimonial. It’s best to have clients record video testimonials in-office to control the quality of the video, but they can also easily do this at home with the same setup guidelines.
Tip: Read here to learn what makes a good review on your firm’s website.
Another type of video content is the case result, which gives potential clients insight into your process and how you can help them with their legal matters. Without sharing sensitive information, record a video after a case has closed and recall the nature of the case and how you were able to overcome obstacles to get the best possible outcome for your client. This also works for “behind-the-scenes” videos that share your legal process such as a day in court or your team hard at work in the office.
Step 3: Offer a call to action
The purpose of your video is to attract and convert more potential clients, so don’t forget to remind them how to get in touch! When you offer a call to action, your captive audience is more compelled to reach out if your video content resonated with them and their legal issue.
Always end your videos with a way to contact your firm and a reminder of what practice areas you serve. This can be done orally or with a quick slide with your firm’s logo, phone number, email, website address, and practice areas that displays for a few seconds to close out your video.
Step 4: Use your videos across multiple platforms
After you’ve spent time and effort creating video content, make it easy to find, view, and share by posting your videos across multiple platforms. With LawLytics, it’s easy to incorporate your videos into blog posts or on existing pages by adding them to your media library or quickly embedding your videos on your LawLytics website directly from YouTube.
Share your videos across social media platforms to increase visibility and reach a larger audience. If you have posted your video blogs to your LawLytics website, you can automatically share these to your favorite social platforms right from the dashboard.
Transcribe your video blogs for another easy way to repurpose this content into a written blog. This may feel like cheating, but it’s a quick and effective way to get the most out of your content without doing a lot of extra work. By transcribing your videos, you make the content more Google-friendly and more likely to appear in the search results of your potential clients. There are several services to automate this process, and our Founder Dan Jaffe recommends Otter.ai for most transcription needs.
LawLytics makes it easy to host and publish video blogs
Video blogging is a powerful way to engage with potential clients on your website and other platforms. Potential clients are now able to connect with attorneys in a new way that gives them a better idea of who will be handling their case and makes them more confident in their decision to hire you. By sharing video blogs across multiple platforms, attorneys can also attract more leads and drive traffic to their websites.
LawLytics seamlessly integrates with video content by hosting content directly in your media library or easily embedding videos from YouTube. Attorneys can also share video blogs directly to social media from the LawLytics platform. Together, video blogging and your firm’s website make a powerful marketing duo that converts more website visitors into paying clients for your firm.
If you’re not a LawLytics member and would like to learn more about how our platform works and how it empowers you to attract and convert more of your ideal clients, please schedule a 20-minute interactive demo.
