Leveraging Your Firm’s Google Business Profile for Online Marketing in 2022
Google Business Profile (GBP), previously known as Google My Business, is a free business listing intended for local businesses to manage their online presence on Google Search and Google Maps. Read on for your Google Business Profile first steps, how to target your ideal client in 2022 using GBP, and tips for advanced uses of your business listing.
Everywhere Your Law Firm’s Website Address Could and Should Be
There are several platforms and physical spaces your website could and should be listed – and many of them are totally free. Learn more in this post about where to post your website address for maximum impact.
Check Your Website Vitals: Google’s New Page Experience Update for March 2022
Google’s new page experience update, announced January 2022, is now rolling out for desktop search results and is expected to finish by the end of the month. Here are 3 things you should know about the new update and how it will affect your law firm’s website.
How to Build a Marketing Strategy Around Your Clients’ Search Behavior
The way potential clients interact with law firms is changing quickly, and much of their interactions center around search behavior. If you want to drive more business to your firm through search-based methods, here’s how to build a marketing strategy prioritized around the way your potential clients use search.
How to Seamlessly Transition to a Virtual Law Firm
There are a number of potential benefits to taking your firm virtual: you can reduce your overhead, develop greater flexibility, and even provide a better client experience. However, to make the transition from a brick-and-mortar firm to a virtual one, you’ll want to be sure you’ve covered the essentials. In this episode of the Law Firm Marketing Decoded Podcast, we cover three things that any small law firm will need to make a seamless transition to running their practice virtually.
Google Page Experience Update Coming to Desktop in February 2022
Next month, Google will begin rolling out the page experience ranking update (sometimes referred to as “Core Web Vitals”) to desktop search results. Here’s what you need to know about this update and how it will affect your law firm’s website.
3 Steps to Create Engaging Practice Area Pages
When web visitors read your practice area pages, they’re looking for easy-to-consume information about their problem, your firm, and a potential solution. Here are three ways to create more engaging practice area pages that build trust and build your business.
3 Ways to Use Storytelling on Your Website
Storytelling can help show the human side — and real personality — behind your firm. And it breaks down that barrier quickly. In this blog post, we’ll point out three ways to incorporate storytelling into your law firm’s website to drive more visitors to your website and more business to your firm.
How Your Law Firm’s Website Can Be More Than a Marketing Tool
Law firm websites can be powerful marketing tools – but their value can go beyond marketing when they’re used strategically. Here are three ways that your website can benefit your firm aside from marketing your services.
Taking a Strategic Approach to Your Law Firm’s Marketing
By taking a simple, strategic approach to your law firm’s marketing, you can develop a marketing plan that supports your firm’s vision when things are going well, and continues to support you during the lean times. Here are three things to think about to help you quickly and easily develop a successful marketing strategy for your law practice.
3 Essentials for Transitioning to a Virtual Law Practice in 2022
Virtual law firms are becoming more common, accelerated by the COVID-19 pandemic and the need to work remotely. Taking your law firm remote can give your firm a number of advantages when you’re using the right technology. Here are three tech essentials for becoming a virtual law firm in 2022.
Building Your Law Firm’s Online Reputation in the New Year
Online marketing is a powerful way to engage with potential clients and build trust. However, it can be a double-edged sword: if not managed carefully, the same resources that help your potential clients find you can also turn them away from your firm. In this blog post, we discuss how to get a handle on your firm’s current online reputation and how to build it moving forward.
The Single Biggest Factor for a Successful Solo Law Practice
December 29, 2021 To solo or not to solo? That is the question weighing on the minds and hearts of tens of thousands of attorneys. This existential question gets amplified around the new year. And, as we begin 2022, in the midst of a seemingly interminable pandemic...
Where Should I Focus My Law Firm’s Marketing Efforts?
By understanding your potential clients and their behavior, you can focus your marketing efforts on the most important parts of your web presence to get in front of leads where they’re most likely to see you. In this blog post, we explore potential client behavior and how to meet these potential clients where they’re at.
The Best Law Firm Website of 2022 Will Have These 3 Things in Common
In 2022, your firm’s website will be more important than ever. More potential clients are finding their attorney online, which means it’s crucial for attorneys to invest in the right elements of their online presence. Here’s what the best law firm websites will have in common in the new year and beyond.
Is Your Law Firm Website Ready for 2022? Looking Back On the 3 Biggest Google Updates in 2021
Google’s continued commitment to high-quality results (and high-quality website experiences) should help attorneys understand what Google wants from law firm websites and prepare you for what your website needs to do to succeed online at the end of 2021 and beyond.
A Conversation With Jazz Hampton, Attorney and CEO of Turnsignl
Jazz walked away from his big firm job where he was the Director of Diversity and Inclusion, and also gave up a law school professorship for the uncertainty of founding a legal tech startup along with two friends. The idea for Turnsignl came out of their desire to help solve the problem of racial targeting, police abuse and violence in law enforcement traffic stops. They soon discovered that there is a much broader application of their technology, which puts a live lawyer in the passenger seat during traffic stops.
How Google’s Two November Search Updates Could Affect Your Site
In this episode of the Law Firm Marketing Decoded podcast, we explain two new algorithm updates for November 2021 and how to succeed with Google regardless of the next update the search engine makes.
Press Release: The Smokeball-LEAP-InfoTrack Group Completes Acquisition of LawLytics
The Smokeball-LEAP-InfoTrack Group, the global leader in legal practice management and legal search technology, announced today that it has acquired LawLytics, a leading provider of easy-to-use website management software for small law firms and solo practitioners.
What Attorneys Should Know About the November 2021 Google Update
Google has rolled out an update to its search ranking algorithm designed to target spam in search results. The “November 2021 spam update” marks the fourth spam-related update that Google made this year. Learn more in this blog post.

