Does Your Law Firm SEO Provider Understand Your Practice?
Even if a law firm SEO provider claims that they “specialize” in working with attorneys, they may not understand much about what you do as an attorney, the nature of your practice, or how potential clients find attorneys online. Many marketers don’t understand how different the business dynamics of different practice areas can be.
How LawLytics, Lexicata & Clio Help Attorneys Work More Efficiently
We love technology that makes attorneys’ lives and practices easier. Here’s how LawLytics, Lexicata and Clio can work together to help attorneys take the chaos and confusion out of running a successful law practice.
5 Things Web Designers Wish Attorneys Knew About Law Firm Websites
A well-designed website can help potential clients develop a positive first impression and make them more likely to contact your law firm. These five design tips can help you turn your law firm’s website into an effective and engaging driver of new business.
5 Ineffective Law Firm Blogging Strategies
There are a number of useful blogging strategies for attorneys. However, it’s also important to know what doesn’t work. Here are five ineffective law firm blogging strategies.
4 Reasons To Invest More Time In Your Law Firm Website FAQ Page
Are you considering adding a FAQ page to your law firm website, but you’re not sure if it would be a worthwhile investment of your time and effort? Here are four reasons you may want to consider investing more time in your law firm FAQ page.
Does Your Law Firm SEO Provider Claim To Have A Special Relationship With Google?
In this post, we discuss a claim that some SEO providers make (either explicitly or implicitly) about having a special relationship with Google.
Why Some Keywords Might Be A Bad Investment For Your Law Firm
If your online marketing strategy is focused on ranking well for what we like to refer to as vanity keywords, you’re likely going to waste a lot of time and money fighting with many other law firms for those same keywords.
Creating Law Firm Website Content That Potential Clients Will Read
This strategy can help you identify, organize, and write about the information that your potential clients value most, and that Google is likely to return in search results for relevant queries.
Solo Practitioners: Should You Write For Your Website In 1st Or 3rd Person?
Which perspective or point of view (PoV) works best for solo practitioners on their law firm websites? The answer depends on several things, including who your potential clients are and what message you’re trying to convey. Here are a few ways to think about choosing the perspective that sends the right message to potential clients.
Does Your Law Firm SEO Provider Follow Google Webmaster Guidelines?
Google’s Webmaster Guidelines are an essential part of successful online legal marketing, regardless of who is writing, editing and optimizing your web content. This post will focus on what can happen when attorneys hire a SEO provider who doesn’t understand or follow Google’s rules.
4 Easy Ideas For A Better Office Location Page On Your Law Firm’s Website
A good location page not only helps potential clients find your law firm’s office, it can help influence their decision to contact your office in the first place.
Here are four easy ways to turn your location page into an effective local marketing tool that helps drive new business for your law firm.
The Right Way To Use Title Tags On Your Law Firm’s Website
Myths and misinformation abound regarding title tags and their role in search engine optimization (SEO) for law firm websites. Here’s what every lawyer needs to know to create optimal title tags to improve their online visibility and engagement.
Evergreen Pages: Why Your Law Firm Website Needs Them
Well-crafted evergreen content answers potential clients’ most important questions. When evergreen pages are done right, they can help to differentiate you from your competition.
10 Power Tips For Attorneys Who Blog
No matter where you are in your blogging process, our top ten posts on blogging for attorneys can help. Here are some quick tips to help you get — and stay — on the right track.
Does Your Law Firm SEO Provider Understand Legal Ethics?
When law firms hire a non-attorney who doesn’t understand legal ethics to handle some or all of their law firm’s web presence, it can cause major headaches for law firms along the line.
Series Introduction: 5 Questions Attorneys Should Ask Before Hiring A Law Firm SEO Company
This series will cover five important SEO questions that you should ask the individual or company that you’re thinking about hiring to create, edit, and/or optimize your web content.
5 Mistakes On Your Law Firm’s Homepage (And How To Fix Them)
A well-designed, content-rich homepage can help a potential client decide to engage with your law firm. A poorly designed or confusing homepage can drive potential clients away. Here are five of the most common law firm website homepage mistakes, plus tips for how to fix them.
6 Myths About Law Firm Blogging
Attorneys don’t have to have the biggest budget in the game in order to compete online. When small firms and solo practitioners use have the right knowledge, tools and strategies, they can do effective blogging that drives business to their firm without wasting time or money.
3 Ways To Revamp The Attorney Bio On Your Law Firm Website
If your attorney bio only notes where you went to school, which bars you’re admitted to, and a bulleted list of publications and awards, you may be missing an opportunity to generate new business. If you think your bio page needs a refresh, here are three ways to revamp it.
4 Quick Law Firm SEO Tips For Attorneys
Here are four quick tips that can help you better optimize your law firm’s website and attract more potential clients without wasting your time or money.