Content Planning For Your Law Firm
In Episode #3, we discuss the importance of content planning for your law firm’s online marketing.
Content As Your Law Firm’s Online Marketing Foundation
In Episode #2, we cover the importance of content on law firm websites and what role it plays in successful online marketing for your law firm.
4 Tips For A Law Firm Blogging Strategy That Works
A law firm blog can be an important part of your law firm’s online marketing plan. Here are four tips for developing an effective blogging strategy that can help your law firm attract and engage new clients and referral sources.
5 Questions To Ask When Creating A Law Firm Content Plan
If you are starting to plan your law firm’s online marketing strategy or you’re struggling to create effective and engaging content, developing a content plan can be a good place to start. Here are some tips that can help you create content that informs and engages potential clients and helps your law firm meet its marketing goals.
How To Create Better Law Firm Website Contact Forms
Contact forms that drive business to your law firm have a couple important features. Here’s what you need to know about contact forms that help (and encourage) potential clients reach out to you.
3 Tips For Writing Better Law Firm Case Results
Well-written case results can inspire confidence and trust and ultimately help generate new business. Here are three tips for creating compelling case results that can engage potential clients and help bring in new business.
3 Attributes Of Successful Substantive Law Firm Website Pages
The practice area and detailed law pages on your law firm’s website can provide potential clients with useful answers to their questions. Here are three things that can help make law firm substantive pages more successful.
4 Tips For A Better “About Us” Page On Law Firm Websites
The “About Us” page is often one of the most-visited pages on law firm websites. Here are four tips for writing a more engaging “about us” page.
Does Your Law Firm SEO Provider Understand Your Practice?
Even if a law firm SEO provider claims that they “specialize” in working with attorneys, they may not understand much about what you do as an attorney, the nature of your practice, or how potential clients find attorneys online. Many marketers don’t understand how different the business dynamics of different practice areas can be.
How LawLytics, Lexicata & Clio Help Attorneys Work More Efficiently
We love technology that makes attorneys’ lives and practices easier. Here’s how LawLytics, Lexicata and Clio can work together to help attorneys take the chaos and confusion out of running a successful law practice.
5 Things Web Designers Wish Attorneys Knew About Law Firm Websites
A well-designed website can help potential clients develop a positive first impression and make them more likely to contact your law firm. These five design tips can help you turn your law firm’s website into an effective and engaging driver of new business.
5 Ineffective Law Firm Blogging Strategies
There are a number of useful blogging strategies for attorneys. However, it’s also important to know what doesn’t work. Here are five ineffective law firm blogging strategies.
4 Reasons To Invest More Time In Your Law Firm Website FAQ Page
Are you considering adding a FAQ page to your law firm website, but you’re not sure if it would be a worthwhile investment of your time and effort? Here are four reasons you may want to consider investing more time in your law firm FAQ page.
Does Your Law Firm SEO Provider Claim To Have A Special Relationship With Google?
In this post, we discuss a claim that some SEO providers make (either explicitly or implicitly) about having a special relationship with Google.
Why Some Keywords Might Be A Bad Investment For Your Law Firm
If your online marketing strategy is focused on ranking well for what we like to refer to as vanity keywords, you’re likely going to waste a lot of time and money fighting with many other law firms for those same keywords.
Creating Law Firm Website Content That Potential Clients Will Read
This strategy can help you identify, organize, and write about the information that your potential clients value most, and that Google is likely to return in search results for relevant queries.
Solo Practitioners: Should You Write For Your Website In 1st Or 3rd Person?
Which perspective or point of view (PoV) works best for solo practitioners on their law firm websites? The answer depends on several things, including who your potential clients are and what message you’re trying to convey. Here are a few ways to think about choosing the perspective that sends the right message to potential clients.
Does Your Law Firm SEO Provider Follow Google Webmaster Guidelines?
Google’s Webmaster Guidelines are an essential part of successful online legal marketing, regardless of who is writing, editing and optimizing your web content. This post will focus on what can happen when attorneys hire a SEO provider who doesn’t understand or follow Google’s rules.
4 Easy Ideas For A Better Office Location Page On Your Law Firm’s Website
A good location page not only helps potential clients find your law firm’s office, it can help influence their decision to contact your office in the first place.
Here are four easy ways to turn your location page into an effective local marketing tool that helps drive new business for your law firm.
The Right Way To Use Title Tags On Your Law Firm’s Website
Myths and misinformation abound regarding title tags and their role in search engine optimization (SEO) for law firm websites. Here’s what every lawyer needs to know to create optimal title tags to improve their online visibility and engagement.


















