LawLytics Blog

Google and the Future of Black Hat SEO for Attorneys

Google’s ability to battle black hat SEO is constantly improving. And, thanks to AI and other technological advancements, that rate of improvement is increasing rapidly and will only get faster and more precise as time goes on. Read on to learn what this means for your law firm website.

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The Best Ways to Market Your Law Firm Yourself

Technology has had an undeniable effect on the methods that attorneys use to attract potential clients to their law firms. Today, more than one-third of clients begin their search for an attorney online, and seventy percent of firms claim to have generated new cases via their law firm websites. If your firm is in the minority that has yet to launch a website of its own, it’s time to invest in one now.

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How Do I Get My Law Firm Website to the Top of Google?

It’s not surprising that many SEO providers market their services by claiming that they can get your site to “the top of Google,” or by flaunting their “partnership” with the search engine. The truth of the matter, however, is less exciting than the promises made by misleading SEO salespeople.

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Google Penalties and How to Recover from Them — The Newest Free eBook from LawLytics Available Tomorrow

In the third and final release of our “Summer of SEO” series of eBooks, we offer a look at eleven high-profile Google penalties by laying out the guideline violated by each company, the specific consequence those companies faced for failing to play by the rules, as well as the ultimate outcome of each penalty, including how it was eventually overcome (if it was overcome).

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How to Attract Clients to Your Law Firm Online

How do you get potential clients to visit your law firm’s website? The answer to that question is fairly simple — leverage the content on your site to offer your potential clients the sort of information that they are likely to search for online and you can maximize the chances that those potential clients find your law firm website’s content and choose to engage with it.

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How Google Battles Black Hat SEO (And Why Your Law Firm Should Avoid These Tactics)

Occasionally, Google’s algorithmic updates lead to sweeping changes in the placement of sites on search engine results pages (SERPs). When such algorithmic rollouts are instituted, attorneys who follow the LawLytics recipe for effective, content-based SEO and online marketing practices can rest easy knowing that their sites are likely to be rewarded on SERPs for adhering to Google’s guidelines.

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Does My Law Firm Need a Website?

If your law firm is still operating without a website in the modern internet era, it’s likely losing business to firms that put more effort into their online presence. If your law firm already has a website, you’re on the right track. If not, it’s time to start thinking seriously about your law firm’s online marketing strategy. Learn more in this blog post.

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Series Introduction: The Dark Side of Law Firm SEO — Yesterday, Today, and Tomorrow

This is the first post in a series about black hat SEO — the optimization methods that do not follow search engine guidelines and that focus on tricking search engines into ranking subpar websites and web pages higher than they would normally merit. Posts in the series will focus on the past, present, and future of black hat SEO tactics and why attorneys should avoid these methods when building their law firm’s web presence.

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Don’t Be the Sucker in the Room When It Comes to Law Firm SEO

In the words of Mike McDermott (played by Matt Damon) in the 1998 film Rounders, which is a film centered around the game of poker: “If you can’t spot the sucker in your first half hour at the table, then you are the sucker.” Don’t be the sucker when it comes to marketing your law firm online. Read on to see how we cover that concept in our second SEO eBook, “Betting on a Long Shot.”

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