You have seconds to capture the attention of a potential client who finds your content online. It’s one reason that writing great content for the web is so vital to your online legal marketing. But when you have a potential client's attention and they've read your...

Content marketing is the most efficient way for attorneys to reach potential clients online. But content isn’t just words on a page to fill a space. There are two major kinds of content in content marketing, and both of them are an important part of online law firm...

The quantity of the content on your firm's website is something that can be built up over time. But the quality of that content -- whether on a substantive page or in a blog -- is always important. Regardless of the quantity of material you have, all of the content...

There are several types of pages that add to the value to your law firm's website and, more importantly, that add value to the experience of the potential client who finds you on the web. One kind of page is the Questions & Answers (Q&A) section of your law...

Your previous successes as an attorney are important points of social proof that can inspire your potential clients to have confidence in your work, engage you, and hire you. Case results, when written correctly, can be even more valuable than recommendations from...

Your attorney bio is one of the most important pages on your site. A lot of attorney bios are just uninspiring; they contain bullet point lists of what an attorney has done --  where they went to law school, what bars they're admitted to, what clubs they belong to. A...

Blogging helps lawyers find new clients online. It increases your exposure to potential clients, it gives them more reasons to trust you and to see you as an authority in your practice area, it helps them make the decision to reach out to you, and for some lawyers,...

What makes a good blog post? A well-defined topic and outline, engaging copy, a memorable message -- these elements can add up to web visitors who read your posts and contact your law firm. But if you feel your blog isn't getting as much interest as it should, you may...

For attorneys who want to compete in today's legal market, a blog is a must-have. "About half of my new clients find me because of my blog," says Attorney Ruth Carter in an article about why lawyers blog. "It gives me a way to showcase my knowledge in my practice...

Statistically, potential clients read between 20 and 50 percent of what attorneys write in a law firm blog post. Skimming is a natural habit on the web -- we quickly scan everything from Google search result pages to PDFs of restaurant menus to blog posts. This is a...

The Boston Globe recently revealed something fascinating. They reviewed 19 presidential candidates speeches using Flesch-Kincaid analysis -- a readability test that provides a grade-level ranking based on word choice and sentence structure. The more intricate the...