Adding useful, trustworthy content to your law firm’s blog and website is valuable to your online marketing strategy. Your potential clients often have questions you've answered many times. Blog posts, for example, are one way to provide in-depth answers to those...

To publish blogs often, you’ll want to plan your law firm’s content. Content planning may not be useful if your content doesn’t resonate with your readers. Posts that don’t educate or inspire readers are unlikely to influence them to reach out to you. Here are five...

Writing new content on a regular basis is an important part of your legal marketing strategy. A Hubspot study found a positive correlation between blog posts published and the amount of traffic that a company website receives. (It’s reasonable to believe this data...

Writing content for your law firm is good. Maximizing your content’s reach is better. If you tend to publish a blog post and move right along to the next one, you may be missing out on additional opportunities to reach potential clients. You can increase your reach --...

Content on law firm websites shouldn’t just be high-quality. Content should target the right potential clients. Attorneys may think content should appeal to a broad audience. They may fear that by writing ultra-specific content, they’ll miss attracting more web...

You have seconds to capture the attention of a potential client who finds your content online. It’s one reason that writing great content for the web is so vital to your online legal marketing. But when you have a potential client's attention and they've read your...

Content marketing is the most efficient way for attorneys to reach potential clients online. But content isn’t just words on a page to fill a space. There are two major kinds of content in content marketing, and both of them are an important part of online law firm...

The quantity of the content on your firm's website is something that can be built up over time. But the quality of that content -- whether on a substantive page or in a blog -- is always important. Regardless of the quantity of material you have, all of the content...

There are several types of pages that add to the value to your law firm's website and, more importantly, that add value to the experience of the potential client who finds you on the web. One kind of page is the Questions & Answers (Q&A) section of your law...

Your previous successes as an attorney are important points of social proof that can inspire your potential clients to have confidence in your work, engage you, and hire you. Case results, when written correctly, can be even more valuable than recommendations from...

Your attorney bio is one of the most important pages on your site. A lot of attorney bios are just uninspiring; they contain bullet point lists of what an attorney has done --  where they went to law school, what bars they're admitted to, what clubs they belong to. A...

Blogging helps lawyers find new clients online. It increases your exposure to potential clients, it gives them more reasons to trust you and to see you as an authority in your practice area, it helps them make the decision to reach out to you, and for some lawyers,...