Google Kills Self-Serving On-Site “Rich Results” Reviews
Google has once again killed the SEO salesperson's trick du jour. For roughly the past two years, some SEO companies have added reviews markup to their clients' websites in order to cause Google to display stars next to the websites' results in the search engine...
Google’s E-A-T and Your Law Firm’s Website
Google has certain criteria to ensure that it’s able to provide the best possible results for search queries. Part of that criteria is represented by the acronym E-A-T: Expertise, authoritativeness, and trustworthiness. Here’s what you need to know about Google’s E-A-T guidelines and how they affect your law firm’s website.
Developing a Framework for Local Marketing on Your Law Firm’s Website
One of the best ways to take any topic and make it yours is to make the topic local and take an angle on it. Here’s what you need to know about developing a framework for local marketing on your law firm’s website.
Strategies For Writing Law Firm Evergreen Pages and Blog Posts
There is generally an order of operations to creating the law firm website content that will help you get the best return on your investment. In this episode, we discuss how to allocate your efforts to get the most out of both your evergreen pages and blog posts.
How Blogging Can Be a Difference-Maker for Law Firm Websites
One of the best things you can do aside from developing rich substantive and local content is to have a blog that you tend to on a regular basis. Here’s what you need to know about how to make blogging a successful part of your law firm’s online marketing strategy.
How to Start a New Law Firm Website
There’s a cost-efficient way to start a new law firm website that will set you up for success, whatever your short-term and long-term marketing goals are. Here are the essential things to understand about starting a new law firm website without breaking the bank or painting yourself into a corner.
What Every Attorney Needs to Know About Law Firm Landing Pages
When it comes to landing pages, the requirements for a successful law firm landing page are very different from a landing page for a consumer product. In this episode, we discuss how law firm landing pages are different, and, if you’re going to use pay-per-click ads, how to get the most out of your landing pages.
How to Develop Unique Content for Your Law Firm’s Website
Some attorneys ask us how to create unique content when it seems like there are already a large number of pages on the web about any given topic. In this episode, we discuss how to get around this content marketing stumbling block and create unique content that puts a focus on your practice area(s), geographic area(s), and how your potential clients think.
Making Your Website Content Plan Work for Your Law Firm
In our last blog post, we discussed how to create a content plan that realistically accounts for the needs of your potential clients and how they use the internet to research their case or matter — and how they find attorneys online. In this post, we’ll show you how to execute your content plan.
Google’s Latest Advice on Improving Your Law Firm Website’s Ranking: Focus on Quality Content.
If you’re focused on creating high-quality content for your law firm’s website, you’re on the right track. In a blog post from August 1, Google Search Liaison Danny Sullivan writes that webmasters should focus on providing the best content they can. Learn more about what Sullivan suggests in this blog post.
When Attorneys Should Have More Than One Law Firm Website
There are both good reasons and bad reasons to have more than one law firm website, and the answer as to whether it makes sense for your firm depends on a number of factors. In this blog post, we cover several of the things that it can depend on.
LawLytics & PracticePanther Integration For Law Firms
In this brief podcast episode, LawLytics CTO and Co-Founder Derek Johnson announces our new integration and partnership with PracticePanther and discusses its benefits.
LawLytics and PracticePanther Integration for Law Firms
LawLytics is excited to announce our partnership with PracticePanther to provide our mutual customers with native integration between the two platforms to make managing their practice faster and easier.
Writing (for your law firm’s website) Like Your Potential Clients Think
When you can write website content that matches the way that your potential clients think, they are more likely to find you when they conduct searches related to their case or matter, and you’re more likely capture their attention when you can provide detailed information that resonates with them.
3 Ways to Make Your Law Firm’s Website Design User Friendly
Effective law firm website design is part art, part science, and crucial to making the right impression on visitors. The design elements on your law firm’s website need to have a function and a purpose that benefits your potential clients. Here are three ways to make sure that your law firm’s website is designed with your potential clients in mind.
Changing Your Intake Mindset to Acquire New Clients
In this episode of the Law Firm Marketing Decoded Podcast, we’re joined by sales and marketing expert Chris Mullins, who explains the importance of first impressions on the phone, as well as why attorneys must change their mindset about intake to acquire new clients.
Creating Local Pages That Drive New Business to Your Law Firm
Local pages help drive targeted, local traffic to your law firm’s website, as well as help potential clients quickly identify where your firm is located, whether you understand them and their needs, and whether you can help them solve their problem. Here’s what you need to know about getting started with local pages.
Changes in Online Law Firm Marketing
In this podcast episode, we discuss the changes in online marketing over the last ten years, and what continues to work for attorneys to drive new business to their firms while keeping attorneys in control.
How to Create an Effective Content Plan for Your Law Firm’s Website
A content plan helps you discover and produce the kind of website content that is most likely to benefit your potential clients and your practice. Here’s how to create an effective content marketing plan for your law firm’s website.
Three Common Myths About Content Marketing & SEO
For as long as online law firm marketing has been around, there have been myths and misconceptions about what works for attorneys on the web. Here are three common myths about content marketing and law firm SEO that can keep attorneys from thriving online.