Writing (for your law firm’s website) Like Your Potential Clients Think
When you can write website content that matches the way that your potential clients think, they are more likely to find you when they conduct searches related to their case or matter, and you’re more likely capture their attention when you can provide detailed information that resonates with them.
3 Ways to Make Your Law Firm’s Website Design User Friendly
Effective law firm website design is part art, part science, and crucial to making the right impression on visitors. The design elements on your law firm’s website need to have a function and a purpose that benefits your potential clients. Here are three ways to make sure that your law firm’s website is designed with your potential clients in mind.
Changing Your Intake Mindset to Acquire New Clients
In this episode of the Law Firm Marketing Decoded Podcast, we’re joined by sales and marketing expert Chris Mullins, who explains the importance of first impressions on the phone, as well as why attorneys must change their mindset about intake to acquire new clients.
Creating Local Pages That Drive New Business to Your Law Firm
Local pages help drive targeted, local traffic to your law firm’s website, as well as help potential clients quickly identify where your firm is located, whether you understand them and their needs, and whether you can help them solve their problem. Here’s what you need to know about getting started with local pages.
Changes in Online Law Firm Marketing
In this podcast episode, we discuss the changes in online marketing over the last ten years, and what continues to work for attorneys to drive new business to their firms while keeping attorneys in control.
How to Create an Effective Content Plan for Your Law Firm’s Website
A content plan helps you discover and produce the kind of website content that is most likely to benefit your potential clients and your practice. Here’s how to create an effective content marketing plan for your law firm’s website.
Three Common Myths About Content Marketing & SEO
For as long as online law firm marketing has been around, there have been myths and misconceptions about what works for attorneys on the web. Here are three common myths about content marketing and law firm SEO that can keep attorneys from thriving online.
Is Your Online Payment System Creating an Unintended Attorney/Client Relationship?
Accepting online payments makes life easier for everyone, but like anything else, doing it negligently or recklessly could expose your practice to unnecessary risks. In this post, learn about a potential risk for an unintended attorney-client relationship related to your payment system.
How Lawyers Can Benefit From Content Marketing
Content marketing is an effective and efficient way for solo practitioners and small law firms to drive new potential clients to their law practices. But for content marketing to be effective for attorneys, it has to be approached strategically. Here are three quick tips on how to make content marketing work for your law firm.
How to Implement a Marketing Strategy for Multiple Practice Areas on One Website
Many small law offices and solo attorneys offer diverse practices in multiple areas of the law to maximize client potential. Even if you delve into different areas of law, you can use this to your advantage. All it requires is high-quality content, good website organization, and strategic thinking.
How to Use Tone & Style to Brand Your Law Firm & Engage Potential Clients
In this blog post, our expert content team dives into how to use tone and style to effectively brand your law firm and better engage potential clients.
Why Your Law Firm’s Website Is More Important Than Ever
For small firms and solo practitioners, a law firm website is more important than ever. Here are three reasons why your law firm’s website is an integral part of your marketing, and your practice as a whole.
Three Steps to Fix Your Online Legal Marketing
When it’s done right, online marketing puts you in the driver’s seat, keeps you from wasting time and money, and ensures that you have the data that you need to make informed decisions about your law firm’s online marketing. Here’s how to get the most out of your law firm’s online marketing.
Creating a Law Firm Website Homepage That Converts Potential Clients
Even though potential clients may not spend a lot of time on your homepage, it quite likely is one of the most important pages of your website and acts as an “elevator pitch” for your law firm. Learn how to create a successful law firm website homepage in this blog post.
Creating Law Firm Website Page Titles That Matter to Your Potential Clients
In this post, we’ll show you why titles are so important (and why they can be an important part of your content strategy),
how to create compelling and strategic titles, and examples to help you with the process.
Law Firm Landing Pages Best Practices
Landing pages are website pages designated as the destination for paid advertisements — typically pay-per-click ads, display ads, and social media ads. When somebody clicks on your ad, the landing page is what they see. When one of your viable potential clients...
The Benefit of Being Unique: Changing Your Law Firm’s Practice of Duplicate Content
Duplicate content can hurt your website. And if you are committed to using your law firm website as your competitive edge, then duplicate content will undermine your efforts. Learn more about duplicate content in this blog post.
Introducing ApexChat and LawLytics Integration
LawLytics is now a native integration partner with ApexChat, which provides live chat agents and services to help you generate more leads for your law firm. It can help you engage visitors and screen potential clients to discover if they’re in need of legal services and determine whether they’ll be a good fit for your firm. Learn more about ApexChat in this blog post.
Lawyers Get More Website Traffic With Local Pages. Here’s How.
Local pages help potential clients find your website easier and faster and make it more likely that they’ll contact your firm. In this post, we discuss ideas to optimize a local page strategy for your law firm’s website.
The Benefits of Adding Users to Your LawLytics Account
With LawLytics, you can add as many users as you like and assign the degree of control and access they have to your website. Here are a number of ways that adding new users to your account can benefit your law firm.