The Case for (and Against) Multiple Law Firm Websites
In this episode, we discuss how to determine whether or not having multiple law firm websites is right for your law firm.
21 Content Ideas for Family Law Firm Websites
In this post, we provide 11 evergreen page topics and 10 blog topics that attorneys who practice family law can use on their websites. We also include information about how to maximize the effectiveness of each suggested topic.
Promoting Conflicting Practice Areas on Law Firm Websites
Do you practice family law and criminal law? Or personal injury and DUI defense? In this episode, we discuss a few potential solutions for attorneys who want to market conflicting practice areas.
LawLytics Spotlight: Audrey Schechter
Florida-based False Claims Act (qui tam) attorney Audrey Schechter knew early in her life that she was going to be a lawyer.
Around age 12, Schechter recognized that her greatest strengths were in the humanities, and she says that she saw a career in law as her opportunity to “make an impact and to help create a just world.”
Aside from the general pursuit of justice, Schechter says that she’s always been attracted to legal quandaries as exercises in intellect. “I like exercising my brain,” she explains. “I like thinking through fact patterns, coming up with good approaches to cases, and I like that not everybody can do that.”
21 Content Ideas for Personal Injury Law Firm Websites
In this post, we provide 11 evergreen page topics and 10 blog topics that personal injury attorneys can use to develop a content plan for their law firm websites or to continue adding content to their sites, along with suggestions about how to maximize the effectiveness of each suggested topic.
10 Helpful and Affordable Apps for Law Firms and Lawyers
An increasing number of attorneys are going paperless these days, and even those that aren’t paperless yet may recognize that technology can help them be better lawyers and practice managers. this list of 10 apps can improve your law firm’s processes to make them more streamlined, efficient, effective, and tech-forward.
21 Content Ideas for Criminal Defense Law Firm Websites
This post features eleven topic suggestions for criminal defense website evergreen pages, along with 10 blog topics for criminal defense attorneys looking to add targeted content to their websites.
LawLytics Spotlight: Brad Glazier
In his tenure at Bos & Glazier, attorney Brad Glazier has been recognized as both a “Michigan Super Lawyer” since 2006, and as one of the “Best Lawyers in America” in the specialty category of labor and employment law since 2007. He was also selected to become a member of the American Board of Trial Advocates and, in 2017, he was inducted into the American College of Trial Lawyers.
Glazier says that it’s his focus and continued studies in rhetoric and persuasion that give his practice a competitive advantage. “I would say that I am a student of the law and a student of how to persuade judges and juries,” Glazier says. “I think I spend more time than other lawyers do trying to hone my skills of persuasion.”
Black Hat SEO Tactics That Attorneys Should Avoid
In this episode, we’ll give you a quick refresher on several common black hat SEO tactics that violate Google’s Webmaster Guidelines.
Easy Keyword Opportunities for Attorneys
In this podcast episode, we discuss easy (but often times overlooked) keyword opportunities for attorneys. Are you taking advantage of these opportunities on your law firm’s website?
21 Content Ideas for Your DUI/DWI Law Firm’s Website
We’re providing practice-area-specific content ideas for attorneys in our latest blog series. Today’s post features eleven topic suggestions for evergreen pages and 10 blog topics for DUI attorneys looking to add more targeted content to their law firm websites.
Attorneys: Purchasing Fake Reviews Spells Trouble
Attorneys have been accused of being among the worst offenders when it comes to trafficking in fake reviews online. But what legal professionals may not realize is that purchasing fake reviews and/or incentivizing positive reviews for their law firms goes against legal marketing ethical guidelines — and it’s also against the law.
LawLytics Spotlight: Tim Del Castillo
Attorney Tim Del Castillo of Castle Law California Employment Counsel says that being an attorney is the “greatest job in the world because I get to think, read, and write for a living, which is pretty cool for somebody who likes to do those things.”
Del Castillo (which translates from Spanish literally as “of the castle”) points out that the image of the castle invokes imagery of “defending businesses and people and their livelihoods,” which he says is a great metaphor for his work as an employment litigator. Del Castillo says that using the English translation of his name makes the firm easier to scale, sell, and add partners to down the line.
Practice-Area Specific Content Ideas for Your Law Firm’s Website
Sometimes just coming up with new ideas for law firm website content is the hardest part of the content marketing process. The newest LawLytics Blog Series will offer up 21 practice area specific content ideas each week that attorneys can cover on their law firm websites.
Avoid These Lingering Black Hat SEO Practices for Your Law Firm
Google has grown smarter in the past decade. As a result, Google has managed to find — and close — many of the SEO loopholes that used to be exploited by black hat practitioners. Yet, there is a persistent belief that some of the following black hat SEO practices still work.
How to Create Good Law Firm Website Landing Pages
In this episode, we discuss law firm website landing pages: what they are, when you need them, and how to create ones that help you reach your goals.
LawLytics Spotlight: Juda Gabaie
As a Baltimore-based tax attorney, Juda Gabaie says that most of the time when new clients come to his office they are already facing a problem.
Gabaie says that few business owners know how to prepare themselves for that side of business ownership, and that’s where the strategies provided by his solo practice come into play in a major way for his clients. “These small businesses go through a lot just to make their businesses work,” he says, “and we’re here to try to make it easy for them.”
How Google Battles Black Hat SEO (And Why Your Law Firm Should Avoid These Tactics)
Occasionally, Google’s algorithmic updates lead to sweeping changes in the placement of sites on search engine results pages (SERPs). When such algorithmic rollouts are instituted, attorneys who follow the LawLytics recipe for effective, content-based SEO and online marketing practices can rest easy knowing that their sites are likely to be rewarded on SERPs for adhering to Google’s guidelines.
Does My Law Firm Need a Website?
If your law firm is still operating without a website in the modern internet era, it’s likely losing business to firms that put more effort into their online presence. If your law firm already has a website, you’re on the right track. If not, it’s time to start thinking seriously about your law firm’s online marketing strategy. Learn more in this blog post.
Three Big Problems That PPC Poses for Attorneys
Pay-per-click advertising is often used by attorneys (and, for that matter, sold to attorneys) as a solution to their online marketing problems. However, it’s also one of the most misunderstood and misused approaches to online attorney marketing. Tune into this episode to learn about three problems with pay-per-click advertising.



















