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LawLytics Spotlight: Brad Glazier

LawLytics Spotlight: Brad Glazier

In his tenure at Bos & Glazier, attorney Brad Glazier has been recognized as both a “Michigan Super Lawyer” since 2006, and as one of the “Best Lawyers in America” in the specialty category of labor and employment law since 2007. He was also selected to become a member of the American Board of Trial Advocates and, in 2017, he was inducted into the American College of Trial Lawyers.

Glazier says that it’s his focus and continued studies in rhetoric and persuasion that give his practice a competitive advantage. “I would say that I am a student of the law and a student of how to persuade judges and juries,” Glazier says. “I think I spend more time than other lawyers do trying to hone my skills of persuasion.”

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Easy Keyword Opportunities for Attorneys

Easy Keyword Opportunities for Attorneys

In this podcast episode, we discuss easy (but often times overlooked) keyword opportunities for attorneys. Are you taking advantage of these opportunities on your law firm’s website?

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21 Content Ideas for Your DUI/DWI Law Firm’s Website

21 Content Ideas for Your DUI/DWI Law Firm’s Website

We’re providing practice-area-specific content ideas for attorneys in our latest blog series. Today’s post features eleven topic suggestions for evergreen pages and 10 blog topics for DUI attorneys looking to add more targeted content to their law firm websites.

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Attorneys: Purchasing Fake Reviews Spells Trouble

Attorneys: Purchasing Fake Reviews Spells Trouble

Attorneys have been accused of being among the worst offenders when it comes to trafficking in fake reviews online. But what legal professionals may not realize is that purchasing fake reviews and/or incentivizing positive reviews for their law firms goes against legal marketing ethical guidelines — and it’s also against the law.

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LawLytics Spotlight: Tim Del Castillo

LawLytics Spotlight: Tim Del Castillo

Attorney Tim Del Castillo of Castle Law California Employment Counsel says that being an attorney is the “greatest job in the world because I get to think, read, and write for a living, which is pretty cool for somebody who likes to do those things.”

Del Castillo (which translates from Spanish literally as “of the castle”) points out that the image of the castle invokes imagery of “defending businesses and people and their livelihoods,” which he says is a great metaphor for his work as an employment litigator. Del Castillo says that using the English translation of his name makes the firm easier to scale, sell, and add partners to down the line.

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Avoid These Lingering Black Hat SEO Practices for Your Law Firm

Avoid These Lingering Black Hat SEO Practices for Your Law Firm

Google has grown smarter in the past decade. As a result, Google has managed to find — and close — many of the SEO loopholes that used to be exploited by black hat practitioners. Yet, there is a persistent belief that some of the following black hat SEO practices still work.

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LawLytics Spotlight: Juda Gabaie

LawLytics Spotlight: Juda Gabaie

As a Baltimore-based tax attorney, Juda Gabaie says that most of the time when new clients come to his office they are already facing a problem.

Gabaie says that few business owners know how to prepare themselves for that side of business ownership, and that’s where the strategies provided by his solo practice come into play in a major way for his clients. “These small businesses go through a lot just to make their businesses work,” he says, “and we’re here to try to make it easy for them.”

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How Google Battles Black Hat SEO (And Why Your Law Firm Should Avoid These Tactics)

How Google Battles Black Hat SEO (And Why Your Law Firm Should Avoid These Tactics)

Occasionally, Google’s algorithmic updates lead to sweeping changes in the placement of sites on search engine results pages (SERPs). When such algorithmic rollouts are instituted, attorneys who follow the LawLytics recipe for effective, content-based SEO and online marketing practices can rest easy knowing that their sites are likely to be rewarded on SERPs for adhering to Google’s guidelines.

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Does My Law Firm Need a Website?

Does My Law Firm Need a Website?

If your law firm is still operating without a website in the modern internet era, it’s likely losing business to firms that put more effort into their online presence. If your law firm already has a website, you’re on the right track. If not, it’s time to start thinking seriously about your law firm’s online marketing strategy. Learn more in this blog post.

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Three Big Problems That PPC Poses for Attorneys

Three Big Problems That PPC Poses for Attorneys

Pay-per-click advertising is often used by attorneys (and, for that matter, sold to attorneys) as a solution to their online marketing problems. However, it’s also one of the most misunderstood and misused approaches to online attorney marketing. Tune into this episode to learn about three problems with pay-per-click advertising.

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Why Bluffs Don’t Pay in Online Law Firm Marketing

Why Bluffs Don’t Pay in Online Law Firm Marketing

Google’s algorithms have significantly improved over the past decade and it’s become much harder to trick the search engine. That fact hasn’t stopped some attorneys — or their SEO providers — from trying to use shortcut tactics. In this episode, we discuss why bluffs don’t pay in online law firm marketing, as well as a number of tactics that attorneys should avoid.

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LawLytics Spotlight: Andy & Sandra Segal

LawLytics Spotlight: Andy & Sandra Segal

When you call the law firm of Segal & Segal, a Segal answers the phone.

The Huntsville, Alabama criminal defense firm was founded by Andrew Segal and Sandra Segal, a husband-and-wife team of former prosecutors. As Mrs. Segal describes it, “The old business model was that there was the secretary or the paralegal and then there was the lawyer. We thought: what if we don’t need that layer anymore? People can call and get us.” The Segals take pride not only in the fact that they’re the ones answering the law firm’s phones, but also in being available 24/7 to help their clients.

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Is Your Law Firm Website Content Targeting the Wrong Audience?

Is Your Law Firm Website Content Targeting the Wrong Audience?

As you sit down to write content for your law firm’s website, it is important to keep in mind the purpose of that content: to answer questions for your potential clients, build trust with them and, ultimately, convince them to reach out to your law firm. If your content appeals to the correct audience, you’ll be able to maximize its capacity to convert your potential clients and website visitors into actual clients.

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Why Law Firm SEO is a Game Attorneys Can Win

Why Law Firm SEO is a Game Attorneys Can Win

Search engine optimization is a game. And it’s one that you, as an attorney, can win. It’s a game of probability and odds, learning how to stack those odds in your favor, and minimizing uncertainty. Tune into this episode to learn how to play the game of SEO the right way.

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