Why Bluffs Don’t Pay in Online Law Firm Marketing
Google’s algorithms have significantly improved over the past decade and it’s become much harder to trick the search engine. That fact hasn’t stopped some attorneys — or their SEO providers — from trying to use shortcut tactics. In this episode, we discuss why bluffs don’t pay in online law firm marketing, as well as a number of tactics that attorneys should avoid.
LawLytics Spotlight: Andy & Sandra Segal
When you call the law firm of Segal & Segal, a Segal answers the phone.
The Huntsville, Alabama criminal defense firm was founded by Andrew Segal and Sandra Segal, a husband-and-wife team of former prosecutors. As Mrs. Segal describes it, “The old business model was that there was the secretary or the paralegal and then there was the lawyer. We thought: what if we don’t need that layer anymore? People can call and get us.” The Segals take pride not only in the fact that they’re the ones answering the law firm’s phones, but also in being available 24/7 to help their clients.
Is Your Law Firm Website Content Targeting the Wrong Audience?
As you sit down to write content for your law firm’s website, it is important to keep in mind the purpose of that content: to answer questions for your potential clients, build trust with them and, ultimately, convince them to reach out to your law firm. If your content appeals to the correct audience, you’ll be able to maximize its capacity to convert your potential clients and website visitors into actual clients.
Why Taking Control of Your Law Firm’s Online Presence for Yourself Is the Best (and Safest) Bet
We touch on the topic of outsourcing your law firm website content creation and online marketing efforts in our latest free eBook, titled “Playing the SEO Game to Win: Betting on a Long Shot.” You will find a brief excerpt from that title in this post, explaining why you, the attorney, are the best resource for your law firm’s online marketing efforts.
The 3 Biggest Mistakes We See Attorneys Make with Content Marketing
In this episode, we discuss the three biggest mistakes that we see attorneys make with content marketing. Conveniently, they’re easy mistakes to correct; however, these mistakes often keep attorneys from realizing their law firm’s full content marketing potential on the web.
How To Format Your Law Firm Website Content
In this episode, we discuss how to properly format the content on your law firm’s website to help you improve your online visibility and improve engagement with your readers.
Why Law Firm SEO is a Game Attorneys Can Win
Search engine optimization is a game. And it’s one that you, as an attorney, can win. It’s a game of probability and odds, learning how to stack those odds in your favor, and minimizing uncertainty. Tune into this episode to learn how to play the game of SEO the right way.
Is the User Experience of Your Law Firm Website Affecting Your SEO?
There are a number of reasons why a user might “pogo-stick” from your law firm’s webpage after landing on it. This post identifies several reasons why a web user might quickly return to a SERP after visiting your law firm’s website.
Choosing a Non-Traditional Law Firm Name
In this episode, we briefly discuss considerations to make if you’re thinking about choosing a law firm name that’s a little off the beaten path.
LawLytics Spotlight: Scott Peterson
Before starting his own practice, Peterson says he found himself representing “big companies, doctors, and insurance companies” while working on the defense side of employment, medical malpractice, and personal injury cases.
But, he says, “There’s a part of me that has always been, and hopefully will always be, very empathetic to people who are put in really bad situations often through no fault of their own.” It was that aspect of his personality that caused him to gravitate toward a career on the plaintiffs’ side of those same cases.
Tips for Naming Your Law Firm
How do you choose a name for your law firm that’s memorable, long-lasting, and able to grow with your firm over time? Tune into this episode to discover four tips that will help you choose a law firm name that works.
The Truth About Page Load Speed on Your Law Firm’s Website
Page load speed refers to how fast a page loads once it is requested in a browser. While, from the user’s perspective, most of the perceived page load time is dependent on the speed and quality of their internet connection, there are speed elements that can be influenced by the design and presentation of your law firm’s website.
What Attorneys with the Best Performing Law Firm Websites “Get” About Website Design
Some attorneys really “get” what makes a law firm website design work. But what those attorneys understand isn’t a secret. In this episode, we discuss five things that attorneys with the best-performing law firm websites understand about web design, and how you can easily implement them to improve your online marketing.
5 Mistakes Attorneys Make with Law Firm SEO
In this episode, we discuss five common SEO mistakes that attorneys make, as well as how attorneys can avoid these five problems.
Registration for the Clio & LawLytics Integration Webinar Now Open
Join us and our native integration partner, Clio, on June 14 at 10 AM PDT to learn about how LawLytics and Clio work together to help you seamlessly market and manage your practice.
Understanding Online Law Firm Marketing Assets & Expenses
In this podcast episode, we discuss online law firm marketing assets and expenses — and how you can tell one from the other.
How To Get More Online Reviews For Your Law Firm
Like it or not, all attorneys are affected by online reviews. We’re nearly halfway through 2018, and, if you haven’t been working on collecting positive reviews for your law firm this year, it’s not too late to start.
LawLytics Member Spotlight: Alex McClure
After spending thousands of hours negotiating and litigating cases, Attorney Alex McClure “knows the rules of procedure cold.” This, he says, provides him with a background and knowledge base that few others possess, as well as a unique blend of practical skills that allow him to provide comprehensive representation for clients in an area of law that he says is seriously underserved in his community.
Online Law Firm Marketing: What Attorneys Can (And Can’t) Control
When attorneys focus on what they know they can (and can’t) control, they avoid wasting time and money and focus their energy on the activities that will help them grow a strong, sustainable web presence that connects them with the right potential clients.
LawLytics Member Spotlight: Attorney Kensley Barrett
While working in the Coast guard, Attorney Kensley Barrett says his fellow service members often faced complications when dealing with the law because they didn’t always have access to the right information. “They’d try to do things on their own,” he says, which sometimes “made things worse.”