LawLytics Spotlight: Tim Del Castillo
Attorney Tim Del Castillo of Castle Law California Employment Counsel says that being an attorney is the “greatest job in the world because I get to think, read, and write for a living, which is pretty cool for somebody who likes to do those things.”
Del Castillo (which translates from Spanish literally as “of the castle”) points out that the image of the castle invokes imagery of “defending businesses and people and their livelihoods,” which he says is a great metaphor for his work as an employment litigator. Del Castillo says that using the English translation of his name makes the firm easier to scale, sell, and add partners to down the line.
Practice-Area Specific Content Ideas for Your Law Firm’s Website
Sometimes just coming up with new ideas for law firm website content is the hardest part of the content marketing process. The newest LawLytics Blog Series will offer up 21 practice area specific content ideas each week that attorneys can cover on their law firm websites.
Avoid These Lingering Black Hat SEO Practices for Your Law Firm
Google has grown smarter in the past decade. As a result, Google has managed to find — and close — many of the SEO loopholes that used to be exploited by black hat practitioners. Yet, there is a persistent belief that some of the following black hat SEO practices still work.
How to Create Good Law Firm Website Landing Pages
In this episode, we discuss law firm website landing pages: what they are, when you need them, and how to create ones that help you reach your goals.
LawLytics Spotlight: Juda Gabaie
As a Baltimore-based tax attorney, Juda Gabaie says that most of the time when new clients come to his office they are already facing a problem.
Gabaie says that few business owners know how to prepare themselves for that side of business ownership, and that’s where the strategies provided by his solo practice come into play in a major way for his clients. “These small businesses go through a lot just to make their businesses work,” he says, “and we’re here to try to make it easy for them.”
How Google Battles Black Hat SEO (And Why Your Law Firm Should Avoid These Tactics)
Occasionally, Google’s algorithmic updates lead to sweeping changes in the placement of sites on search engine results pages (SERPs). When such algorithmic rollouts are instituted, attorneys who follow the LawLytics recipe for effective, content-based SEO and online marketing practices can rest easy knowing that their sites are likely to be rewarded on SERPs for adhering to Google’s guidelines.
Does My Law Firm Need a Website?
If your law firm is still operating without a website in the modern internet era, it’s likely losing business to firms that put more effort into their online presence. If your law firm already has a website, you’re on the right track. If not, it’s time to start thinking seriously about your law firm’s online marketing strategy. Learn more in this blog post.
Three Big Problems That PPC Poses for Attorneys
Pay-per-click advertising is often used by attorneys (and, for that matter, sold to attorneys) as a solution to their online marketing problems. However, it’s also one of the most misunderstood and misused approaches to online attorney marketing. Tune into this episode to learn about three problems with pay-per-click advertising.
Why Bluffs Don’t Pay in Online Law Firm Marketing
Google’s algorithms have significantly improved over the past decade and it’s become much harder to trick the search engine. That fact hasn’t stopped some attorneys — or their SEO providers — from trying to use shortcut tactics. In this episode, we discuss why bluffs don’t pay in online law firm marketing, as well as a number of tactics that attorneys should avoid.
LawLytics Spotlight: Andy & Sandra Segal
When you call the law firm of Segal & Segal, a Segal answers the phone.
The Huntsville, Alabama criminal defense firm was founded by Andrew Segal and Sandra Segal, a husband-and-wife team of former prosecutors. As Mrs. Segal describes it, “The old business model was that there was the secretary or the paralegal and then there was the lawyer. We thought: what if we don’t need that layer anymore? People can call and get us.” The Segals take pride not only in the fact that they’re the ones answering the law firm’s phones, but also in being available 24/7 to help their clients.
Is Your Law Firm Website Content Targeting the Wrong Audience?
As you sit down to write content for your law firm’s website, it is important to keep in mind the purpose of that content: to answer questions for your potential clients, build trust with them and, ultimately, convince them to reach out to your law firm. If your content appeals to the correct audience, you’ll be able to maximize its capacity to convert your potential clients and website visitors into actual clients.
Why Taking Control of Your Law Firm’s Online Presence for Yourself Is the Best (and Safest) Bet
We touch on the topic of outsourcing your law firm website content creation and online marketing efforts in our latest free eBook, titled “Playing the SEO Game to Win: Betting on a Long Shot.” You will find a brief excerpt from that title in this post, explaining why you, the attorney, are the best resource for your law firm’s online marketing efforts.
The 3 Biggest Mistakes We See Attorneys Make with Content Marketing
In this episode, we discuss the three biggest mistakes that we see attorneys make with content marketing. Conveniently, they’re easy mistakes to correct; however, these mistakes often keep attorneys from realizing their law firm’s full content marketing potential on the web.
How To Format Your Law Firm Website Content
In this episode, we discuss how to properly format the content on your law firm’s website to help you improve your online visibility and improve engagement with your readers.
Why Law Firm SEO is a Game Attorneys Can Win
Search engine optimization is a game. And it’s one that you, as an attorney, can win. It’s a game of probability and odds, learning how to stack those odds in your favor, and minimizing uncertainty. Tune into this episode to learn how to play the game of SEO the right way.
Is the User Experience of Your Law Firm Website Affecting Your SEO?
There are a number of reasons why a user might “pogo-stick” from your law firm’s webpage after landing on it. This post identifies several reasons why a web user might quickly return to a SERP after visiting your law firm’s website.
Choosing a Non-Traditional Law Firm Name
In this episode, we briefly discuss considerations to make if you’re thinking about choosing a law firm name that’s a little off the beaten path.
LawLytics Spotlight: Scott Peterson
Before starting his own practice, Peterson says he found himself representing “big companies, doctors, and insurance companies” while working on the defense side of employment, medical malpractice, and personal injury cases.
But, he says, “There’s a part of me that has always been, and hopefully will always be, very empathetic to people who are put in really bad situations often through no fault of their own.” It was that aspect of his personality that caused him to gravitate toward a career on the plaintiffs’ side of those same cases.
Tips for Naming Your Law Firm
How do you choose a name for your law firm that’s memorable, long-lasting, and able to grow with your firm over time? Tune into this episode to discover four tips that will help you choose a law firm name that works.
The Truth About Page Load Speed on Your Law Firm’s Website
Page load speed refers to how fast a page loads once it is requested in a browser. While, from the user’s perspective, most of the perceived page load time is dependent on the speed and quality of their internet connection, there are speed elements that can be influenced by the design and presentation of your law firm’s website.



















